Case Incident 1, Starbucks Returns To Its Roots

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You are probably use to seeing starbucks coffee shops everywhere that you might not realize that the

company went from 11 stores in 1987 to 2,600 in the year of 2000. This incredibly rapid growth sprang form the company’s ability to create a unique experience for customers who wanted to buy this dietint brand of lattes and mochas where ever they found themselves. At Starbucks’ core, there was a culture of treating each customer as a valued guest who should feel comfortable relaxing and taking in the ambience . Whether you were in the company’s founding location in Seattle, Washington, or at the other end of the country in Miami, Flordia, you knew what to espect when you went to a Starbucks. This uniform culture was truly put to the test in the face of massive expansion, however, and by 2006 Starbucks chairman and former CEO Howard Schultz knew something had gone wrong.  He noted that  “As I visit hundreds of Starbucks store in the cities around the world, the enterpreneurial merchant in me sensed that something intrinsic to Starbucks’ brand was missing. An aura. A sprit. The stores were lacking a certain soul.” Starbucks’ performance has become lackluster, with hundreds of planned store opening being cnacled and hundreds more store being closed.

 

So, Schultz too the dramatic step of coming back as CEO and engaging ina companywide effort to change the corporate culture back to what it had been before its expansion. All 7,000 Starbucks store were closed for a single afternoon as part of training effort of 135,000 baristas. Quality control was a primany mission; baristas were instructed to pour every glass of espresso like honey from a spoon, to preserve the flavor. This emphasis on quality over speed ran counter to the principles of mass production, but it was just what the company needed to ensure ot could retain its culture. Espresso machines that obscured the customers’ view were replaced with lower profile machines that allowed baristas to look directly at the guest while making beverages. And ” assembly-line production,” like making several drinks at once, was discouraged in favor of slowly making each drink for each customer.

 

Schultz is convinced his efforts to take culture back to its roots as a neighborhood coffee shop-one embraced with the :romabce of coffee” and treating every customer as an old friend- has saved the company. Today, Starbucks earns more than $3.6 billion in quarterly revenue and operates more than 18,000 store in 60 countires around the globe.

 

1. What factors are most likely to change when a company grows very rapidly, as Starbucks did? How can these changes threaten the culture of an organization?

 

2. Why might this type of radical change process by easier for Starbucks to implement than it would be for other companies?

 

3. A great deal of the return to an orginal culture has been credited to Howard Schultz, who acted as an idea champion. Explain how Schultz’s efforts to change the Starbucks culture fit with our discussion of culture change earlier in the chapter.

 
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BusineSS

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For this week, you will produce a PowerPoint presentation that includes a SWOT and PEST analysis for one of the following companies: McDonald’s, Starbucks, Nike, Amazon, or Apple.

Using the examples provided in the reading and the formatting provided above, you will create both a SWOT and PEST analyses for your chosen organization. To create your analysis, you will be expected to assess both the academic sources provided in the course for this week and other appropriate self-researched market sources as well. Upon completing your SWOT and PEST, you will take one element from each analysis and provide two slides presenting your recommendations for an internal strategy to address the noted factor.

Your presentation should consist of at least the following:

· 1 slide: Introductory slide with the title of the presentation, the name of the company, your name, class name, and date

· 1-2 slides: SWOT analysis in figure form or bullets

· 1-2 slides: Presentation of your strategic suggestions for addressing one identified SWOT element

· 1-2 slides: PEST analysis in figure form or bullets

· 1-2 slides: Presentation of your strategic suggestions for addressing one identified PEST element

· 1-2 slides for closing and references

Length: Between 6-11 PowerPoint slides.

References: Include at least 4 scholarly resources.

Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide well- developed thoughts and insights relating directly to this topic

 
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Researching Consumer Buying Behavior MBA 640

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MBA 640

Check Your Evaluation Criteria

Before you submit your assignment, review the competencies below, which your instructor will use to evaluate your work. A good practice would be to use each competency as a self-check to confirm you have incorporated all of them in your work. To view the complete grading rubric, click My Tools, select Assignments from the drop-down menu, and then click the project title

· 1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.

· 1.3: Provide sufficient, correctly cited support that substantiates the writer’s ideas.

· 1.6: Follow conventions of Standard Written English.

· 2.5: Develop well-reasoned ideas, conclusions or decisions, checking them against relevant criteria and benchmarks.

· 3.1: Identify numerical or mathematical information that is relevant in a problem or situation.

· 6.1: Identify the general (external) environment in which an organization operates and discuss the implications for enterprise success.

· 6.2: Evaluate strategic implications for domestic and international markets of an organization’s industry.

· 6.4: Develop and recommend strategies for an organization’s sustainable competitive advantage.

· 12.2: Analyze marketing information.

 
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Self-Reflection Paper on Managing Stress and Time

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Managing Stress and Time

1) Self-Reflection Paper on Managing Stress and Time

A self-reflection paper differs greatly from most other academic papers you are assigned. As the writer, you are asked to write in first person, making “I” statements that encourage you to explore your emotions about the work you have accomplished throughout the semester. Required is American Psychological Association, or APA, style, it is similar to writing an essay in APA style.

You will incorporate in text citations and references that connect your chosen topic to your reflection.

Writing the Paper

You will complete a reflections paper of a minimum of three full pages to four pages in length for this assignment. Personal reflections are an opportunity to connect a topic or issue discussed in class with your own work experience, with what you aspire to, or with what you have observed in others.  Submit double spaced in APA to Moodle with a cover page and a minimum of 5-10 references and 3-5 topics.

Write a first draft of an introduction paragraph. In three to five sentences, relate your personal life to the class. State a pivotal conclusion you drew from the class that affects the way you view or act in your own life. You explain this correlation in the coming paragraphs.

Write one to three paragraphs citing specific examples from the class. Cite the materials you used to study, such as books, essays and films. Cite the teacher’s lectures. Cite projects you or your classmates completed. For each source, state at least one conclusion you drew. Explain how and why that source affected you as it did.

Write at least one paragraph comparing your views before and after taking the class. Mention a pivotal moment in the class that stands out. Explain the opinions you held about the subject matter of the class before taking it, and whether these opinions changed. If they did change, explain why. (For each topic-relate learning from class and impact on you)

Write a conclusion paragraph explaining how the lessons learned through the class changed how you act or may think in the future. If the class did not change how you act or think, explain why. If you would like to make helpful suggestions to the teacher for improving this class in the future, do so.

Reread your first draft paragraphs and edit. Cut out unnecessary words. Check to make sure you used “I” statements. Check grammar and punctuation.

NO PLAGIARISM!!!!!

2) Power Point presentation

 

1.  Microsoft PowerPoint Presentation should include:

a.   Title Slide

b.   Length: Project will be graded on quality vs. quantity of information at least 6 content slides and at title and reference page. (5 lines and 5 words per with speaker notes)

c.    Conclusion Slide

d.    Reference Slides and citations on corresponding slides

2.   Presentation should adhere to APA 6th edition format in reference to citations and references.

3.   Presentation should be constructed with creativity in mind including graphics, charts, video, etc.

4.   Course presentation will be delivered using Voice Over Power Points

If you have

Managing Stress and Time

1) Self-Reflection Paper on Managing Stress and Time

A self-reflection paper differs greatly from most other academic papers you are assigned. As the writer, you are asked to write in first person, making “I” statements that encourage you to explore your emotions about the work you have accomplished throughout the semester. Required is American Psychological Association, or APA, style, it is similar to writing an essay in APA style.

You will incorporate in text citations and references that connect your chosen topic to your reflection.

Writing the Paper

You will complete a reflections paper of a minimum of three full pages to four pages in length for this assignment. Personal reflections are an opportunity to connect a topic or issue discussed in class with your own work experience, with what you aspire to, or with what you have observed in others.  Submit double spaced in APA to Moodle with a cover page and a minimum of 5-10 references and 3-5 topics.

Write a first draft of an introduction paragraph. In three to five sentences, relate your personal life to the class. State a pivotal conclusion you drew from the class that affects the way you view or act in your own life. You explain this correlation in the coming paragraphs.

Write one to three paragraphs citing specific examples from the class. Cite the materials you used to study, such as books, essays and films. Cite the teacher’s lectures. Cite projects you or your classmates completed. For each source, state at least one conclusion you drew. Explain how and why that source affected you as it did.

Write at least one paragraph comparing your views before and after taking the class. Mention a pivotal moment in the class that stands out. Explain the opinions you held about the subject matter of the class before taking it, and whether these opinions changed. If they did change, explain why. (For each topic-relate learning from class and impact on you)

Write a conclusion paragraph explaining how the lessons learned through the class changed how you act or may think in the future. If the class did not change how you act or think, explain why. If you would like to make helpful suggestions to the teacher for improving this class in the future, do so.

Reread your first draft paragraphs and edit. Cut out unnecessary words. Check to make sure you used “I” statements. Check grammar and punctuation.

NO PLAGIARISM!!!!!

2) Power Point presentation

 

1.  Microsoft PowerPoint Presentation should include:

a.   Title Slide

b.   Length: Project will be graded on quality vs. quantity of information at least 6 content slides and at title and reference page. (5 lines and 5 words per with speaker notes)

c.    Conclusion Slide

d.    Reference Slides and citations on corresponding slides

2.   Presentation should adhere to APA 6th edition format in reference to citations and references.

3.   Presentation should be constructed with creativity in mind including graphics, charts, video, etc.

4.   Course presentation will be delivered using Voice Over Power Points

If you

Managing Stress and Time

1) Self-Reflection Paper on Managing Stress and Time

A self-reflection paper differs greatly from most other academic papers you are assigned. As the writer, you are asked to write in first person, making “I” statements that encourage you to explore your emotions about the work you have accomplished throughout the semester. Required is American Psychological Association, or APA, style, it is similar to writing an essay in APA style.

You will incorporate in text citations and references that connect your chosen topic to your reflection.

Writing the Paper

You will complete a reflections paper of a minimum of three full pages to four pages in length for this assignment. Personal reflections are an opportunity to connect a topic or issue discussed in class with your own work experience, with what you aspire to, or with what you have observed in others.  Submit double spaced in APA to Moodle with a cover page and a minimum of 5-10 references and 3-5 topics.

Write a first draft of an introduction paragraph. In three to five sentences, relate your personal life to the class. State a pivotal conclusion you drew from the class that affects the way you view or act in your own life. You explain this correlation in the coming paragraphs.

Write one to three paragraphs citing specific examples from the class. Cite the materials you used to study, such as books, essays and films. Cite the teacher’s lectures. Cite projects you or your classmates completed. For each source, state at least one conclusion you drew. Explain how and why that source affected you as it did.

Write at least one paragraph comparing your views before and after taking the class. Mention a pivotal moment in the class that stands out. Explain the opinions you held about the subject matter of the class before taking it, and whether these opinions changed. If they did change, explain why. (For each topic-relate learning from class and impact on you)

Write a conclusion paragraph explaining how the lessons learned through the class changed how you act or may think in the future. If the class did not change how you act or think, explain why. If you would like to make helpful suggestions to the teacher for improving this class in the future, do so.

Reread your first draft paragraphs and edit. Cut out unnecessary words. Check to make sure you used “I” statements. Check grammar and punctuation.

NO PLAGIARISM!!!!!

2) Power Point presentation

 

1.  Microsoft PowerPoint Presentation should include:

a.   Title Slide

b.   Length: Project will be graded on quality vs. quantity of information at least 6 content slides and at title and reference page. (5 lines and 5 words per with speaker notes)

c.    Conclusion Slide

d.    Reference Slides and citations on corresponding slides

2.   Presentation should adhere to APA 6th edition format in reference to citations and references.

3.   Presentation should be constructed with creativity in mind including graphics, charts, video, etc.

4.   Course presentation will be delivered using Voice Over Power Points

If you have any questions pertaining to the information needed for the paper, just ask, I will be glad to inform you with any information needed to complete the paper.

Running head: FINAL PROJECT 1

 

FINAL PROJECT (YOUR TITLE) 4

 

“Title of Assignment-topic”

 

“Your Name”

Management 312 Organizational Behavior

 

SPRING 2019

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Your Union College E-mail Address:

 

Instructor: Dr. Jack McCann, Ph. D.

 

 

 

 

 

 

 

 

 

Final Project-Your title

Hit the tab key and begin paragraph 1 here. In this Introduction section, you should introduce your topic, thesis, and what you will present in this paper. A brief overview of the article and tell the reader what the rest of the paper is going to be about (THESIS). Be concise. This information should be about one or two paragraphs. (Tell the reader what you are going to tell them)

(Tell the Reader)Research found about your topic

 

 

 

Conclusion

Summarize and include what do you plan to do with this information? (Tell the Reader what you told them and what the implications for management are).

References

 

Put your references here. Remove these examples. Remove instructions after you are finished.

Bloom, N., & Van Reenen, J. (2010). Why do management practices differ across firms and countries? The Journal of Economic Perspectives, 24(1), 203-224. doi:10.1257/jep.24.1.203

Bloom, N., & Van Reenen, J. (2007). Measuring and explaining management practices across firms and countries. The Quarterly Journal of Economics, 122(4), 1351-1408. doi:10.1162/qjec.2007.122.4.1351

Byrne, B. (2010). Structural equation modeling with AMOS. NY: Taylor and Francis.

Garson, G. (2012). Structural Equation Modeling. North Carolina State: Statistical Associates Publishing.

Kline, R. (1998). Principles and practice of structural equation modeling. NY: Guilford Press.

Final Reflection Paper and ppt. 20% of grade

 

1. By the end of Week 4, each person will have selected a suitable reflection paper topic and obtain instructor approval of the topic for research.

 

1. Written Reflection Paper is due to be turned in to the instructor in Week 15-Moodle.

 

1. The content of a written research paper reflectton must present only the topical research findings and individual analysis.

 

1. Formatting Requirements for all Written Assignments – All written assignments must have the following format characteristics:

 

· APA title page with running header

· Name of assignment and title

· Student’s name

· One-inch margins

· Double-spaced text

· 12-point font Times New Roman

· All pages numbered with header

· Headings for topics and sections

· APA in-text citations

· References-10 academic (APA format)

 

PowerPoint Guidelines:

 

1. Microsoft PowerPoint Presentation should include:

 

0. Title Slide

0. Length: Project will be graded on quality vs. quantity of information

at least 12 no more than 16 slides. (5 lines and 5 words per with speaker notes)

0. Conclusion Slide

0. Reference Slides and citations on corresponding slides

 

1. Presentation should adhere to APA 6th edition format in reference to citations and references.

 

1. Presentation should be constructed with creativity in mind including graphics, charts, video, etc.

 

1. Course presentation will be delivered using Voice Over Power Points, submitted in in Week 16 to Moodle.

 

 

 

4

any questions pertaining to the information needed for the paper, just ask, I will be glad to inform you with any information needed to complete the paper.

any questions pertaining to the information needed for the paper, just ask, I will be glad to inform you with any information needed to complete the paper.

 
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