The Rational Approach To Organizational Change

You  are a consultant working on a project for ABC Company. They are  undergoing an organizational restructuring and all employees will need  to deal with some degree of task process changes. One of your jobs on  this project is to assist in leading change. Describe your approach to  leading change, as well as the psychological processes of the employees  undergoing this change.

There are 8 Steps

1. Create-a sense of urgency.

2. Pull together the team. Build a guiding coalition

3. Communicate to understanding and buy in. Form a strategic vision and initiatives

4. Empower others to act. Enlist a volunteer army

5. Enable action by removing barriers

6. Generate. Produce short term units.

7. Don’t let up. Sustain acceleration

8. Create-a new culture. Institute change.

Sara= Shock anger rejection acceptance

The rational approach to organizational change

c= D x  M x P > R

D = Dissatisfaction with status quo

M = Model; leaders vision of the future

P = Process; developing and implementing plan; change strategy

R = Resistance; people resisting the change

C = Amount of change

•The D x M x P is a multiplicative function. A value of 0 in one category will result in no change.

•To  increase the amount of change, leaders can increase level of  dissatisfaction, clarify vision, develop a clear plan for success, or  decrease resistance.

The components of Organizational alignment

Vision – strategic goals

Capabilites- technical leadership

culture- norms shared values

systems- accounting, sales, hr, it

structure. span of control, team composition, hierarchy

 
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Business Management Case Study

Case Study #2: Planning, Organizing, and Leading
Instructions  
Case Study #2: Planning, Organizing and Leading

 

****NEED TO SITE TO TEXT BOOK***** 

(FOR EX.  “Chapter 8, page 4 states that………………  or Chart 10.4 depicts that this happens because…………… or state why you chose something and not something else that is in the same chart or chapter.  For example, extraversion because of this and I didnt chose introvert because of this.”

 

The presented case study illustrates the importance of the functions of management, planning, organizing and leading. Many entrepreneurs with dreams of starting their own businesses believe that managing a business is simple. This case shows what can happen when new owners do not pay adequate attention to important components of management

 

Required Elements to include in the Case Study:

 

·         Students will act as the management consultant, Justin Thyme;

·         Using what has been learned in the course thus far, look at every aspect of the business depicted in the case study and identify all possible issues related to planning, organizing and leading;

·         Explain in detail how the identified issues have  impacted the business;

*       Make recommendations to Tom on how to improve the management of his small business.

·         Students are expected to show what they have learned in the course by applying theories and concepts.  Be sure to support your reasoning.

 

Required Formatting of Case Study:

 

*       Create a consultant’s report that is double-spaced, 12-point font, and between five and six pages in length excluding the title page and reference page;

*       Title page with your name, the course name, the date, and instructor’s name;

*       Include a reference page;

*       An introductory paragraph, a summary paragraph and the use of headings are required;

*       Write in the third person;

*       Use APA format for in-text citations and references. You are required to use the e-text and at least two academic or highly respected business publications, for a total of no less than three references. Students need to paraphrase and avoid direct quotes;

*       Submit the paper in the Assignment Folder.

 

 

(Chapters 1-14 are attached, along with rubric and case study)

 

 

Case Study #2 Tom’s Coffee Cup

 

Tom had always wanted to start his own business. He was talented in many areas and had great people skills.  Tom has a BA in business and an MBA as well.  He was having a hard time conforming to some of the norms in corporate America as he was an independent thinker.  He made a good salary but worked long hours during the week and on weekends.  He was married with two small children and a pet.   He needed to support his family as his wife had decided to stay at home with the children.

Tom searched around for business opportunities and franchises.  He was not afraid to make the jump into being his own boss as he had confidence.  Tom’s organization was offering buy-outs so he decided to take one at the age of 40 and use the money to begin a business.  Tom was given a severance package of $50,000 to leave the organization.

It did not take much time for Tom to find what he thought would be a great place to start a coffee house. Tom’s Coffee Cup was opened just down the street from the Ravens and Orioles stadiums in Baltimore, Maryland. Tom had a vision of offering a place for customers to come, relax and to make their daily routine more pleasant. Tom even posted his mission statement of “an atmosphere of quality for the quality people we serve.”

Tom was running on adrenalin doing local interviews and promoting his business. He spent most of the money he had from a home equity line of credit and from the severance payout on renovations and purchasing premium coffee and baked goods.   He recently added generously-sized pita sandwiches and hearty salads to his menu for lunch and he decided to also serve smoothies and wheat grass for the health conscious crowd.

The business was quite successful and Tom found that he needed additional help. Tom’s wife was supportive but did not want any parts of the business as she had her hands full raising the children. Tom opted to hire a manager so he could devote more time getting free advertising on the radio via interviews and at the local Chamber of Commerce. After careful consideration, Willie Cheet was hired. Willie had extensive experience in the food service business and had even been a manager at a local restaurant.

Willie was hired at a base salary plus a percentage of the amount he saved the business monthly, which was contingent upon the previous month’s operating expenses. Tom’s eleven other employees were paid an hourly rate.

From what Tom could see in the first month, Willie was working well and seemed to be implementing processes that were saving the business money. However, unbeknownst to Tom, in an effort to increase his earnings, Willie implemented a cost savings program that included changing suppliers for coffee and condiments. This measure saved the business money but also reduced the quality of the products being sold by Tom’s Coffee Cup. Willie also reduced the size of menu items and raised prices. When several of the staff members indicated that customers were grumbling about the reduction in size of products and increase in cost, Willie came back at them saying that the staff was spending too much time talking to customers and were wasting valuable resources. The next week when Willie posted the work schedule all of the staff had fewer hours for the upcoming week. When questioned, Willie said that he was forced to reduce hours and stated that everyone needed to get used to the changes that were coming down the pike.

The following week Willie held a staff meeting and rolled out a plan that would be effective the following week:

· Not only were the hours of every employee cut but two positions would be eliminated;

· Employees could not partake of free coffee or reduced lunch prices;

· Fraternizing with the customers was not allowed;

· Employees could not stand around and talk to one another;

· Cell phones were not allowed;

· Coffee and other drink refills would cost customers;

When the meeting ended, all of the employees quickly left. Although most employees were stunned into quietness, one or two employees openly complained about the impending changes and how they felt they were working in a sweatshop. One young woman stated that she felt they were sure to lose more customers now that they were not allowed to “fraternize” with customers.

Shortly after Willie implemented the changes, employees began noticing the impact of the changes Willie implemented. Customers began complaining and some of the regular customers stopped coming to the Coffee Cup. Customers that stopped in did not stay. Sales began dropping and Willie threatened to cut more staff. Feeling unappreciated and overworked, employees refused to clean up at the end of a shift and Tom’s most reliable staff started to call out sick. Customer service was suffering as the employees feared being congenial.

Willie was somewhat perplexed by what was happening and when approached by Tom, he pretended that the changes were for the best and that Tom’s Coffee Cup was doing great. Willie assured Tom that everything was running smoothly and that he had everything under control.

Tom stopped in one day to talk further with Willie but Willie was on the telephone. Tom decided to ask several of the employees how things were going. Reluctant at first to talk, the woman who had previously mentioned that she felt the coffee house would lose customer, began telling Tom of the changes that had taken place. Tom took a quick look around the coffee house and could not help from seeing the lack of cleanliness change in products. He left the store before speaking with Willie. Later that afternoon, Tom contacted his friend, Justin Thyme, a self-employed management consultant to take a closer look at the business.

 
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Reebok NFL Replica Jerseys: A Case For Postponement

Preparation Questions:

1. Given the uncertainty associated with player demand, how should Reebok approach inventory planning for NFL replica jerseys? Consider the newsvendor model. What is the cost of underage for a dressed jersey? What is the cost of overage for a dressed jersey? How might Reebok decide between dressed jerseys and blank jerseys?

2. Using the forecast for the New England Patriots, analyze the cases where (a) dressed jerseys are used for the star players and blank jerseys for the other players and (b) blank jerseys are used for all players. For each case: What is the optimal quantity of dressed jerseys to order for each player? For blank jerseys? What profit do you expect for Reebok? How much and what type of inventory is expected to be left over at the end of the season?

3. Could Reebok use a “partial postponement” strategy, satisfying demand for each star player with dressed and with blank shirts? What would be the advantages of such a strategy? How should Reebok determine the order quantities under such a strategy? (Calculations for such a strategy are a little tricky, therefore sketch your reasoning in your report)

Massachusetts Institute of Technology Reebok NFL Replica Jerseys: A Case for Postponement1

 

“This time of year is a little too exciting for us. I have a warehouse full of

jerseys out there and retailers are screaming for the teams and players I

don’t have! Every year, it seems like we have the right mix of inventory

going into the season, and then some team that no one expected to do well

gets off to a 4-0 start, and the team everyone expected to contend for the

Super Bowl is losing games. Suddenly I have 1000s of jerseys I can’t sell

and 1000s of orders I can’t fill.”

Tony is responsible for the inventory of NFL replica jerseys that Reebok maintains in their central distribution center. It is early October, and the NFL season is well underway. “No wonder we call this the chase, I feel like I have been running for months, I’m exhausted. I wish there was someway to plan inventory that would allow me to react faster to hot players and teams. But with player demand changing so much from year to year, I really can’t increase inventory, in fact I like to minimize inventory at year-end.” Background Reebok International Ltd. is headquartered in Canton, Mass. The company employs approximately 7400 people, and is widely known for their sports apparel and footwear brands. Reebok was a small British shoe company in 1979, when Paul Fireman acquired the exclusive North American license to sell Reebok shoes.2 In 1985 Reebok USA acquired the original British Reebok, and Reebok International went public. Reebok in 2003 had total revenues of $ 3485 M and realized income from operations of $157 M. Paul Fireman continues to be the chairman and CEO. In December 2000 Reebok signed a 10-year contract with the National Football League (NFL) that granted an exclusive license to Reebok to manufacture, market, and sell NFL licensed merchandise including on-field uniforms, sideline apparel, practice apparel, footwear and an NFL-branded apparel line. The National Football League is the premier 1 Copyright 2005, John C. W. Parsons. This case was prepared by John C. W. Parsons under the direction of Professor Stephen C. Graves as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. The case is based on the author’s MLog thesis, “Using a Newsvendor Model for Demand Planning of NFL Replica Jerseys” supervised by Professor Stephen C. Graves, June 2004. 2 http://www.reebok.com/useng/history/1890.htm

 

 

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professional league for American football, consisting of 32 teams. Teams are organized in two conferences, the American Football Conference (AFC) and the National Football Conference (NFC), and in four divisions within each conference. The history of American football traces back to 1869.3 The Arizona Cardinals are the oldest continuing operation in pro football, dating back to 1899. In 2003, the Super Bowl between the Tampa Bay Buccaneers and the Oakland Raiders received over 139M viewers, making it the most watched television program in history. From its humble beginnings the NFL has grown into a very successful league. Licensed Apparel Business The Licensed Apparel Business is a high margin and lucrative business. In granting an exclusive license to Reebok, the NFL expects Reebok to provide a very high level of service to its customers, the sports retailers who ultimately sell to the public. However, demand is influenced by many uncontrollable factors and is extremely hard to predict; forecasting which items will sell is akin to forecasting who will be the Most Valuable Player in next year’s Super Bowl. Reebok has a history of delivering quality products. One retailer states, “The Reebok line is great. We’re excited and anxious at the same time. [In the past] the fear was that one team jersey could be found from five different manufacturers at five different stores in the mall. Now the [question] is, will the consumer have to pay an extra $20 for a team jersey because it is from Reebok?”4 Yet other retailers worry about having a sole source for these products. “As a top-tier retailer in apparel, we’ll only have access to that one brand,” says another retailer. “I think that Reebok makes great product. We just hope they can deliver because we won’t have options B, C or D to go to.”5

Of particular importance is Reebok’s ability to deliver hot-market items, a concern for retailers in all areas of the licensed business. “I think with one major partner in Reebok we are in a better position for hot-market items….Reebok will be able to take a larger position in blanks on jerseys and fleece and feel more confident that they can meet the demands of retailers.”6

A hot-market item, in the context of the NFL replica jersey business, is an item that was either not expected to sell well before the season or an unknown item that had no prior sales expectations. Early reviews of Reebok show that their performance has been satisfactory. “To be fair, in hot markets delivery is always going to be an issue. Whether

3 www.nfl.com/history 4 Griffin, Cara. 2002. “NFL’s New World Order” Sporting Goods Business, Jan 2002, Vol. 35 Issue 1, p56. 5 Griffin, Cara. 2002. Ibid. 6 Griffin, Cara. 2002. Ibid

 

 

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you have 12 companies or one, it will always be an issue. And I have to say, this year, Reebok has been pretty much on-time with their deliveries.”7

Reebok developed its expertise in Licensed Apparel through acquisition and expansion. In 2001 Reebok purchased a relatively small licensed apparel business, LogoAthletic, located in Indianapolis. LogoAthletic had extensive experience and expertise in sports apparel, as well as past relationships with the NFL. As a consequence, Reebok decided to locate its Licensed Apparel management at the former LogoAthletic facilities in Indianapolis.

Demand for NFL Replica Jerseys The NFL replica jersey consists of a 5 ounce nylon diamond back mesh body, a nylon dazzle sleeves/yoke in the team color and white, and a 8.6 ounce polyester flat knit rib collar, and stripe knit inserts for select teams. Each team’s jersey is a distinct combination of style, cuts and colors (team color, white and alternate) along with the team logo. (see Exhibit 1 for examples)

Although the consumer demand for jerseys is year round, the NFL season drives much of the demand. Sales are highest in August and September in anticipation of the season. As the season starts, certain teams and players get a sales bump due to their performances. For example, in 2003 the Kansas City Chiefs started the season with a series of wins, and their jerseys became hot-market items, creating shortages. Previously unknown players sold unexpectedly well: Dante Hall made several outstanding plays in the first four games, creating a hot-market for his jersey.

Later in the season, consumer demand is driven by holiday presents and the anticipation of the playoffs. During the play-offs the demand is strongly correlated to weekly performance. A team that loses sees its sales disappear, while teams that win and continue to play experience strong sales. The two Super Bowl teams sell much higher then normal up to the game. The Super Bowl winner continues to sell for one to two weeks following the championship, but then sales decline rapidly until the start of the next season.

Most player trades and free agent signings occur during the off season of February to April. Consumers react to these player movements by demanding the newest superstar jersey for their favourite team. For instance, when Warren Sapp signed with the Oakland Raiders in March 2004, retailers expected Reebok to start shipping his jersey immediately.

Sales Cycle The annual sales cycle starts in January/February. Reebok offers retailers a discount to place early orders that result in retailers placing approximately 20% of annual orders for

7 Griffin, Cara. 2002. Ibid

 

 

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planned delivery in May. Reebok uses the advance-order information to plan purchases from their suppliers for the upcoming season. There is limited ordering by the retailers between February and April except for some order adjustments; for instance, retailers place orders for short lead-time delivery to meet unexpected demand due to player movements, e.g., the signing of Terrell Owens by Philadelphia in 2005. Retail orders placed between May and August are primarily to position inventory in the retail distribution centers (DCs) to meet the in-season replenishment requirements from the retail outlets; the lead-time expectations at this point are 3 to 4 weeks. By the end of August, Reebok has shipped 50% of anticipated sales to retailers. The in-season replenishment period between September and January is known as “The Chase.” For the jerseys that are selling according to the pre-season forecasts, retailers use their DC inventory to replenish the stock at their stores. But the retailers need to place replenishment orders with Reebok for strong sellers to restock their DC inventories. This is the time when consumers react to player and team performance and create hot markets. Retailers need to adjust their inventories to “chase” the hot market items, and they expect Reebok to supply product to chase the hot markets. Unknown players become superstars, and former superstars become non-factor players. There is an opportunity for retailers to sell through high volumes of product if they can stock the correct players to match the consumer demand. A Senior Purchasing Manager at a large sports retailer explains, “We really need to anticipate what teams and which players will be popular this season, and ensure that they have inventory on hand. We replenish in-store inventory as required on a weekly basis from the DC.” Supply Chain Reebok supplies directly the distribution centers for its major retailers from its DC in Indianapolis. Retailers expect lead times between 3 to 12 weeks for replenishment of normal demand, but expect much shorter lead times of 1 to 2 weeks when faced with hot- market demand. Exhibits 2 and 3 provide a high-level depiction of Reebok’s supply chain. Reebok sources all jerseys from offshore contract manufacturers (CM) with a manufacturing lead-time of 30 days. Reebok procures the fabric and raw materials that are held in inventory by each CM. Internal contracts are in place to ensure sufficient levels of raw material inventory to provide capability to produce any team on demand, if required. Shipping takes two months for ocean shipping or one week via air. The contract manufacturers cut, sew, and assemble a finished team jersey with team colors and markings, but without a player name or number. This is called a “team finished” or “blank” jersey. The jersey then has two possible paths to reach finished

 

 

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goods inventory. For some orders, the CM screen-prints the player name and number on the jersey to produce a “dressed” jersey, which is then shipped to the Reebok distribution center as a finished good. For blank jerseys Tony stated “Blank jerseys are shipped directly to the (Reebok) distribution center with no player name or number. We keep these jerseys in inventory until we start to see demand, then we will burn blanks to meet customer orders on time”. Within its DC, Reebok has its own screen printing facility, which it uses for finishing the blank jerseys. It has a capacity to print about 10,000 jerseys per day during the peak season. The finishing facilities in Indianapolis consist of many sewing and screen- printing machines, capable of embroidering and printing to the highest commercial standards. (This capacity is shared with other apparel items such as NBA jerseys, T- shirts, and sweatshirts. If the immediate requirements exceed the finishing capacity in Indianapolis, Reebok has identified good local outsourcing options with more than enough capacity, but at some additional cost. The cost to outsource is approximately 10% higher then the internal decorating cost.) The inventory of blank jerseys in Indianapolis has two primary purposes: to fill demand for players that are ordered in small quantities, and to respond quickly to higher than expected demand for popular players. The CM and Reebok have an agreed minimum order level of 1728 units for the dressed jersey for any player. A player with demand less than this level will be supplied through the use of blank jerseys that are printed in Indianapolis. A typical NFL team has only a handful of players with demand sufficient to warrant production by the CM. Reebok also uses blank jerseys during the off-season to meet immediate demand for players that unexpectedly change teams. Monty, Production Manager, cites a recent example, “When Warren Sapp signed with the Oakland Raiders in March (2004) retailers expected us to start shipping his jersey immediately. We can’t wait three months to get jerseys from our suppliers; we had to start printing immediately. It is a good thing we had extra Raider’s jerseys in stock.”

Purchase Planning Reebok’s purchasing cycle starts much before the sales cycle, namely in July, 14 months before the beginning of the target NFL season. For example, the purchasing cycle for the September 2004 season started in July 2003. Reebok places purchase orders on its CMs twice per month from July to October, with delivery planned for April. All jerseys ordered during this time are typically for blank jerseys, due to the uncertainty about the roster for the following season. Reebok expects the CM to manufacture the jerseys immediately and hold the blank jerseys in inventory. If Reebok requires the jerseys in the current year, then a request can be made to the CM to expedite those jerseys for immediate delivery.

 

 

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During January and February, Reebok places orders against known demand, namely the advanced orders from the retailers. Reebok makes purchases during March and April based on a combination of known orders and forecasts. Reebok continues to place orders in May and June to position inventory at its DC in Indianapolis in anticipation of retailer orders for the coming season. From March to June is the most difficult time of year for Reebok’s planners: the advance orders have been filled, but Reebok must decide its inventory based on its forecast of the demand for the upcoming season. Planning Problem As noted above, the March to June time window is the most critical time in the purchase cycle. Reebok has already placed its orders to cover the pre-season orders from the retailers, and now must place the majority of its orders based on its forecast for the upcoming season. In this section we present an illustrative example, namely the planning problem for the New England Patriots for the 2003 season.8 Reebok sells jerseys to retailers at a wholesale price of $24.00 per jersey. The retail price is in excess of $50. Reebok’s costs depend on the CM; the average costs for a blank jersey and for a dressed jersey, delivered to Indianapolis, are $9.50 and $10.90, respectively. The cost to decorate a blank jersey in Indianapolis is about $2.40. Reebok has several options for jerseys that it cannot sell to retailers and that are leftover at the end of the season. Reebok can sell to discounters but needs to do so carefully to protect its retail channels. Reebok can also hold unsold jerseys in its DC and hope to sell them during the next season. There is significant risk with this option, especially for dressed jerseys, due to free-agent signings, trades and retirements. Also, teams often change the style or color of their uniforms. In either case, Reebok can be stuck with outdated jerseys with very little value. Reebok’s general practice is to sell leftover dressed jerseys at a discount but hold blank jerseys for the next season, for teams that are not expected to make any changes to their jerseys. The average price that Reebok gets from a discounter for a dressed jersey is $7.00. Reebok estimates its annual holding cost for a blank jersey to be 11%, which reflects both the capital cost for the inventory and the costs for storage and handling; thus, the cost to hold any unsold blank Patriots jerseys until next season is $1.045 per jersey. The New England Patriots re-designed their uniforms a few years ago, and there is no indication that any changes are coming in the near future.

Forecasting demand is a challenge. Reebok develops forecasts based on a combination of factors: past sales, team and player performances, market intelligence, advanced orders, informed guesses. Furthermore, the forecast is continually revised as the sales cycle unfolds, and as Reebok gets more information on the current season.

8 These are not the actual cost, revenue or volume numbers. All numbers have been disguised.

 

 

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In February 2003, following the initial order placement of retailers, enough information was available to generate a team and player level forecast. The following table provides this forecast for the New England Patriots.

At the time, the six named players were the most popular in terms of jersey sales; furthermore, these six players each had a demand forecast that was sufficient to cover the CM’s minimum order quantity. Whereas Reebok did expect demand for other players (e.g., Ted Johnson, #52), this demand was even harder to forecast and was not likely to exceed the CM’s minimum order quantity. Hence, Reebok developed an aggregate forecast of more than 23000 jerseys for all other players.

 

 

 

Exhibit 1 – Examples of NFL Replica Jerseys

 

 

 

 

Atlanta Falcons #7 Vick, Oakland Raiders #24 Woodson, and New England Patriots #12

 

 

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Supply Chain Overview

Raw Material Suppliers

Contract Manufacturers

Reebok Warehouse

Retail Distribution

Centers Retail Outlets

Consumers

2 – 16 weeks

4 – 8 weeks

3-12 weeks 1 week

1-2 weeks or less 1 week

Normal Demand

“Hot Market” Demand

Exhibit 2: Supply Chain Overview

 

 

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Internal Supply Chain

Fabric Inventory

Cut, sew, and

assembly

Blank Inventory at

supplier

FG Inventory

Shipping

2 – 16 weeks

4 weeks

4 weeks

Screen Printing

Screen Printing

Blank Goods Inventory

1 weeks

Contract Manufacturers (CM) Reebok (Indianapolis)

Exhibit 3: Internal Supply Chain

 
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Project Management : Opening A Restaurant

Project Introduction

The business plan in place is to create a restaurant with a stable project management team. The chief project officer has to have the discipline of initiating, planning, executing, controlling, and closing the work of our team by achieving and completing the task at hand that fits our budget, timeline, and market overview.

Our project is to create a Caribbean restaurant that will target Asian communities with the flavors that everyone will love to visit in Queens, NY. The restaurant will focus on the Caribbean/Asian cuisine, island atmosphere, great music, and traditional hospitality. We will provide the best service and allow our customers access to most of their away-from-home daily meals on a one-stop-shop basis. We will want our restaurant to become the best place to eat.

The restaurant’s layout will be indoor and outside dining, take out, and delivery. Having all of the above will provide a better way for our patrons to decide which is best for them to enjoy our cuisine.

Project Charter

 

Project Name: Opening a Restaurant
Location: Queens, NY
Project Manager: Tyler Diaz
Project Start Date:

Project Completion Date:

September 27th, 2020

January 20th, 2021

Project Description and product: This project is to create a restaurant in Queens, New York. It will be preparing Caribbean cuisine. The project targets to produce and deliver Caribbean food in Queens’ market.
Project Objectives: The project’s objectives are to provide healthy Caribbean meals while giving their customers affordable meals with the value of their money. For the project to meet this objective, it will avoid expensive means of delivering their products and use less expensive ingredients while preparing these Caribbean meals.
Milestone: Project management plan, staffing plan, employee training plan, project schedule, site review, buying and setting up equipment, project design review, and restaurant opening.
Budget: Estimated labor- $150,000

Material cost- $500,000

Traveling cost- $20,000

Contractors- $60,000

Total Estimated cost- $730,000

Project Constraints: The main factors that will affect this project are budgetary constraints, competition, food allergies, labor laws, staff training, time management, and insufficient resources.
Project Major Risks: Delays in delivering construction materials, wrong estimation of materials, harsh weather conditions, contractors’ poor performance, and hiked labor fees.
Key Stakeholders: Tyler Diaz, Project manager

Camilla Anderson, Executive director

David Johnson, Marketing manager

Heather Hopkins, Supplies manager

 

 

Project Justification

The project prepares the opening and start of the Caribbean restaurant. Providing the best Caribbean food and services aims at improving the satisfaction of the customer. Moreover, Project management is vital because it ensures what is being presented or delivered is right and will give the real value to ensure that businesses achieve their objectives (Meredith et al., 2017). The project of starting a Caribbean restaurant is to provide the Caribbean food and services like the take-out and dine in.

Quantitative

Caribbean Restaurant sampling and population uses a random sample for the number of customers coming. In data collection, the restaurant uses highly structured questionnaires, and in data analysis, there are statistical calculations used by their employees. In results and reporting, the restaurant uses exact numerical results for their customers.

Qualitative Analysis

In qualitative analysis, sampling involves the quality of services offered, but the numbers are not meaningful. There are less structured interviews and questions in data collection because the employees think that they may offend some customers. In data interpretation and analysis, the restaurant uses content analysis. When reporting on the results, they provide detailed instructions but less generalized ones.

Stakeholders’ Interests

The Caribbean Restaurant stakeholders include employees, owners, founders, and customers. Customers are the core stakeholders because the sole purpose of starting the restaurant is to cater to their needs. Customers are essential to any business, including that of a restaurant, because they are the drivers of revenues. Without them, it can be much difficult for the restaurant business to exist. Caribbean Restaurant ensures attainment of the customer’s satisfaction to ensure that they do not opt for their competitors. Therefore, serving customer satisfaction is essential for Caribbean Restaurant. The owners and founders are crucial for Caribbean Restaurant because they ensure smooth running, and they reflect on the past and chart the way forward. Employees in Caribbean Restaurant work to provide the needs of the customers to their satisfaction. Notably, customers ensure that customers are satisfied with their services to avoid their complaints. Therefore, all the stakeholders at Caribbean Restaurant have an interest in the success of the restaurant.

Stakeholders Identification

Project Stakeholders
  Internal External
Affected by Project Process Project Manager

Functional Manager

Subject Matter Experts

Employees

Equipment Suppliers

Real Estate Owner / Landlord

Contactors

Creditors

Neighbors

Media

Partners

County government

Affected by Project Result Internal customer

Sponsor

 

Food suppliers

Environment Regulators

Competitors

Community leaders

Customers

Project Assumptions

Assumptions are suppositions made during project planning that are treated as correct or factual, though they have not been proven (Meredith et al, 2017).

· The project scope will not change once the stakeholders sign off on the scope statement

· Materials will arrive as planned within the project schedule.

· There will be no changes to the budget once approved.

· Project resources will be available when assigned.

· We will be able to hire and train staff within the project schedule.

· We will receive stakeholder approval of the project.

Scope Statement

Project Justification: The restaurant will be located in Queens, New York. It will major in producing Caribbean meals since this city is located on an island; hence seafood is more likely to be purchased in this area. Queens is a strategic location for this restaurant.

Project Scope Description: The restaurant will be producing and delivering Caribbean foods in Queens, New York. Besides, the restaurant will sell food at affordable prices.

Project Deliverables (Russell, 2015): Choosing a brand for the restaurant. Forming Menu Items. Writing down the business plan for the restaurant. Getting funds for the restaurant, which might include applying for a loan. Choosing a strategic location for the restaurant. Getting permits and licenses for the business from the government. Finding food suppliers and the necessary equipment. Designing the layout of the business. Employing the right employees. Finally, advertising the restaurant.

Project in scope and out of scope:

1. In scope-One acre for building space. Employing the right staff to work in the business. Produce Caribbean foods and deliver them on time upon request by customers.

2.Out of scope-It will produce other meals other than Caribbean food.

 

Work Breakdown Structure

Work Breakdown Schedule (WBS) is essential as complex project processes are classified into simpler activities. According to General Knowledge (2019), WBS is “a process of subdividing the project deliverables and project work into smaller, more manageable components” (1). Therefore, the WBS will make the Caribbean restaurant project more controllable as different teams will focus on their responsibilities to ensure timely completion of the activities. Additionally, the project manager, Tyler Diaz, can conduct a follow-up and identify what is missing and whether the budget can sustain the restaurant opening plans.

Additionally, the WBS helps the project manager determine the needed work to make the project successful (Harned, 2019) successfully. After determining the derivable, it will be easier to identify the specific tasks and activities.

The WBS incorporates different aspects, mainly the project scope. The scope entails different processes and factors determining the project’s success, such as objectives, deliverables, tasks, budget or co,t, and deadlines. The project scope’s main elements that interact with each other through a WBS include project initiation, scope planning, scope definition, scope verification, and change control. Khan (2006) argues that a detailed WBS translates to various levels in the hierarchy. Therefore, the Caribbean restaurant project WBS can have different stages depending on the variables and the tasks.

Caribbean restaurant WBS will be deliverable oriented, where the second level of hierarchy highlights the main derivable while the third level includes the activities that are necessary for level two to be complete. This type of WBS is effective and organized, hence easier to track processes to eliminate unnecessary activities and expenses. The main deliverables include materials, developing the menu, licenses, raw food suppliers, necessary equipment, and employing restaurant staff.

Materials include the construction tools, technique, and labor required to complete the project. The plan would be to break down the construction into packages such as the contractor, building materials needed, labor, and the estimated cost. Additionally, the restaurant will not operate without permit and license, especially because it is an enterprise dealing with the food; public health standards will be adhered to. It will be prudent to determine the license fees and the renewal duration.

The restaurant plans to focus mainly on Caribbean cuisine; therefore, identifying the relevant suppliers and food sources in advance are necessary. Moreover, not all chefs are specialized in Caribbean cuisines; therefore, qualified individuals, including other employees such as waiters, will be recruited. Training will be offered to meet the needs and goals of the Caribbean restaurant. Change control will also be put into consideration in case the restaurant management decides to offer different cuisine.

Other WBS includes employees and necessary equipment after the construction process has been finalized. The restaurant cannot function without the workers who are also the project stakeholders. The employees will undergo orientation and training to ensure they are well equipped with the right work ethic. The budget of each derivable can be estimated through the work breakdown structure, which will later be useful in the Cost budget.

Therefore, from the discussion, it is evident that WBS is beneficial for project managers as it simplifies the complex project. This also helps in reducing costs and unnecessary activities. Without the WBS, the project would have been challenging to manage and control. Below is an illustration of the Caribbean Restaurant work breakdown structure.

 

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Fig 1. Caribbean Restaurant WBS 

 

 

 

 

 

 

 

 

Project Schedule

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Cost Budget

With a planned $850,000 business credit line, Caribbean Restaurant will have sufficient capital to construct the restaurant, receive permits & licenses, hire staff, purchase equipment and secure food supplies for the fiscal year 2020-2021. Most expenses will be incurred during the Sept-Dec 2020 construction period.

Category Budget Sept 2020 Oct 2020 Nov 2020 Dec 2020
1. Materials $500,000        
    Contractor $125,000 $50,000 $25,000 $25,000 $25,000
    Land $75,000 $75,000 $0 $0 $0
    Labor $125,000 $35,000 $30,000 $35,000 $25,000
    Building Materials $100,000 $25,000 $25,000 $25,000 $25,000
    Delivery Van $75,000 $0 $0 $75,000  
0. Regulations/Licenses $20,000        
    Permit $5,000 $0 $0 $0 $5,000
    License $15,000 $15,000 $0 $0 $0
0. Staff $150,000        
    Chef ($8,333.33/mo) $100,000 $8,333.33 $6,250 $6,250 $6,250
    Waiters / Staff   ($2,000/mo) $24,000 $2,000 $2,000 $2,000 $2,000
    Training $36,000 $16,000 $10,000 $5,000 $5,000
0. Menu $120,000        
    Food Supply (10k/mo) $120,000 $10,000 $10,000 $10,000 $10,000
0. Equipment $60,000        
    Cooking Equipment $30,000 $30,000 $0 $0 $0
    Cutlery / Plating $10,000 $0 $10,000 $0 $0
    Tables, Chairs, Decor $20,000 $20,000 $0 $0 $0
TOTAL $850,000    
 
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