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For years, Anthony Gallis, his wife, and their four children traveled from Dallas, Pennsylvania to South Bend, Indiana where they rented a house for $1,200 a weekend so that they could see Notre Dame football games. On the weekend of the 2006 home opener against Penn State, someone else arranged to rent his house months earlier, and another house recommended to him at $3,000 was also taken. A parking pass sold for $500, and a pair of tickets with face prices of $59 went for $3,200 for the Penn State game on eBay. Hotel prices and the cost of restaurant meals are also much higher on football weekends than during the other 341 days of the year—particularly in years when Notre Dame is expected to have a winning season. (Ilan Brat, “Why Fans Pay Through the Nose to See Notre Dame,” Wall Street Journal, September 7, 2006.) Use a supply-and demand diagram to illustrate why, when the demand curve shifts to the right, the prices of hotel rooms and rental apartments shoot up. (Hint: Carefully explain the shape of the supply curve, taking into account what happens when capacity is reached, such as occurs when all hotel rooms are filled.)

 
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Will Mexico stop producing tequila? Because of record-low industry prices for the agave azul plant, from which tequila is distilled, farmers in Jalisco and other Mexican states are switching to more lucrative plants like corn, which is used for the now-trendy ethanol fuel alternative. (Kyle Arnold, “No Mas Tequila,” The Monitor, September 17, 2007.) Planting of agave rose substantially from 2000 through 2004, and then started to plummet as the price of inexpensive tequila fell. The number of agave planted went from 60 million in 2000, to 93 million in 2002, to 12.8 million in 2006, and the downward trend continued in 2007. It takes seven years for an agave plant to be ready for harvesting. The price of inexpensive tequila has dropped 35% to 40% in recent years, but the price of high-end tequilas, which has been growing in popularity, has remained stable. Discuss the relative sizes of the short-run and long run supply elasticities of tequila. What do you think the supply elasticity of high-quality tequila is? Why? If the demand curve for inexpensive tequila has remained relatively unchanged, is the demand curve relatively elastic or inelastic at the equilibrium? Why?

 
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The U.S. Bureau of Labor Statistics reports that the average salary for postsecondary economics teachers in the Raleigh-Durham-Chapel Hill metropolitan area, which has many top universities, rose to $105,200 (based on a 52-week work year) in 2003. According to the Wall Street Journal (Timothy Aeppel, “Economists Gain Star Power,” February 22, 2005, A2), the salary increase resulted from an outward shift in the demand curve for academic economists due to the increased popularity of the economics major, while the supply curve of Ph.D. economists did not shift.

a. If this explanation is correct, what is the short-run price elasticity of supply of academic economists?

b. If these salaries are expected to remain high, will more people enter doctoral programs in economics? How would such entry affect the long run price elasticity of supply?

 
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California supplies the United States with 80% of its eating oranges. In late 1998, four days of freezing temperatures in the state’s Central Valley substantially damaged the orange crop. In early 1999, Food Lion, with 1,208 grocery stores mostly in the Southeast, said its prices for fresh oranges would rise by 20% to 30%, which was less than the 100% increase it had to pay for the oranges. Explain why the price to consumers did not rise by the full amount of Food Lion’s price increase. What can you conclude about the elasticities of supply and demand for oranges? (Hint: Use the relationship between elasticities and the incidence of a tax, Equation 3.7.)

 
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