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Q-Topic: Australia Post

-Consider how storytelling would benefit the organization in your news story .

– Consider the type of story that would add value and build identity for the corporation as a whole and how it would be shared across different stakeholder groups. -one source

1. Ability to outline a relevant news story that is featured (from 2021 – no exceptions) in more than one source (general news topic, trending issue or industry focus provided in lecture/tutorial the week before). More than one source is required here so you reflect on different perspectives across media outlets – i.e. develop the skill of being media savvy. Every story usually has a few angles.

2. Ability to develop critical insight skills through analysis and not just descriptions / brief answers.

3. Ability to answer the specified question below in the ‘Detailed Information’ based directly on the case study (news story) and your nominated lecture topic. 4. Evidence of additional research from both academic and business sources

5. Succinctness and logical structure.

6. Reasonable and realistic self-assessment on tutorial question 7. Familiarity with content and knowledge of subject material One to two pages please answer asap subject: Marketing Brand Identity and corporation

 
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Detailed analysis of Big Data and Cloud computing. Impact of these two on the Technology industry.

Choose an Indian organization (from the Technology domain) to study this impact across the two themes given. (Two themes – Organisation Structure, Organisation Culture)

Answer should be in more than 2000 words and should include facts and figures

After Answering the above please refer below:

  1. Organization Structure: Impact of Disruptive Technologies on the Organization Structure

Since the past few years, organizations have been forced to reflect and adapt to various disruptive technologies which have impacted businesses. One of the impact areas is on the Organization Structure. The number and skill-set requirement of individuals to occupy various roles in the Organization has drastically changed over the years with Disruptive Technologies, which has resulted in significant shifts in the Organization Structure. Many organizations are now much flatter and agile compared to yesteryears. Some areas have been rendered redundant and some require much lesser number of individuals now. The reporting structures have also evolved to make it fit the business requirements, and to enable a quicker response time to stakeholder needs. Use of shared services, outsourcing, and Centres of Excellence (CoEs) are common features now in many organizations. Hence, organizations have to decide promptly and ensure they have the appropriate organization design in order to win in the market place. The organization structure has a direct influence on various elements including employee engagement, empowerment, speed of decision making, attrition, cost optimization, minimizing duplication of roles, etc.

Q.1. Critically analyse the impact of Disruptive Technologies on the Organization Structure of the Organization on which you have done the research. In your response, mention the earlier Organization Structure, and why it necessitated a change, in order to be in line with the Disruptive Technologies impacting the Organization i.e. What would have been the issues and challenges, had the Organization decided to continue with the existing Organization Structure even after the advent of the Disruptive Technologies in the Organization?

  1. Organization Culture: Impact of Disruptive Technologies on the Organization Culture

Organizational Culture is the collection of values, expectations, and practices that guide and inform the actions of all team members. Think of it as the collection of traits that make your company what it is. A great culture exemplifies positive traits that lead to improved performance, while a dysfunctional company culture brings out qualities that can hinder even the most successful organizations.

Culture is created through consistent and authentic behaviours. You can watch company culture in action when you see how a CEO responds to a crisis, how a team adapts to new customer demands, or how a manager corrects an employee who makes a mistake.

Disruptive Technologies has a significant impact on the culture in an organization. With newer and advanced technologies sweeping across various areas, it compels organizations to revisit and review their cultures and incorporate necessary changes. Culture is also automatically impacted with Disruptive Technologies, as various components such as Speed, Trust, Team-working, etc. take centre stage and employees behaviours need to be suitably modified taking into consideration these priorities.

Setting the cultural agenda necessarily involves hard choices. What is the culture you want to see in the organization is a choice the top management makes, keeping in mind the present circumstances and future goals.

Q.2. Highlight the differences in the culture of the said organization prior to Disruptive Technology and post it. Going ahead, what kind of culture will be ideal from a long-term perspective? Suggest suitable models/frameworks/interventions to create this culture. Also, state the expected challenges likely to be faced by the organization while adapting to this new culture.

 
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what is the strategic design lens and why is it useful for understanding organizations?

2. What are the most prominent organizational design elements are at play in causing problems for Dynacorp and what would be your rough recommendations for correcting these design elements?

3. What are some of the shortcomings of this lens. In other words, what does this lens not allow us to consider or address in organizational settings?

4. What are some key takeaways from this lens: how can you apply some of the key ideas and approaches to your own organization? If you’re currently not working, think of an organization where you have experience, such as UMass, an athletic club, your religious organization, etc.

 
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b) A well-known Sri Lankan company is expecting to introduce a latest and sophisticated
tab to the international market under the brand name of ‘Smartek’. The management of
the company is in a view that the new tab will meet similar features and performances
offered by other established tabs in the market. Initially, Smartek tab will target middle
class segments of the South Asian region.
I. Considering the above information, propose a suitable pricing strategy for the
Smartek tab with justifications. When practicing the proposed pricing strategy,
identify the possible issues/ competitive actions Smartek might have to face.
(07 Marks)
II. By using your understanding regarding the international distribution strategies
and channels, discuss how can Smartek reach its target customers in the South

Asian region.

* Subject – International Marketing

* only want 200-250 around words for answer

 
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