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This is the same first paragraph as the previous question:

You are an options trader specializing in the Singapore dollar. The current spot rate is $0.62/S$. A put option on the Singapore dollar that expires in 90 days with a strike price of $0.64/S$ sells for a premium of $0.00009/S$, while a call option on the Singapore dollar that expires in 90 days with the same strike price sells for a premium of $0.00041/S$.

Now assume that the spot rate is $0.67/S$, but you now believe it will go to $0.61/S$. You would like to buy 1,000,000 options with a strike price of $0.64/S$. Based on that belief, determine whether you would buy calls or puts, and then calculate how much money you make or lose if the spot rate goes to $0.62/S$?

 
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BA 2030 PERSUASIVE SALES

LETTEROVERVIEW

Your assignment is to write a persuasive sales letter. A persuasive sales letter is an honest, organized presentation of information written to encourage the reader to respond. Typically, an inductive approach is used to write a persuasive sales letter because the main idea (request for action) is in the last paragraph.In order to effectively persuade your reader, you need to understand the features and benefits of the product, service or idea you are selling and how your product, service or idea is different from your competition. You also need to be aware of the audience and determine the course of action you would like the reader to take: fill out a questionnaire, complete an order form, call for a free trial period, or order a product. Because the request for action is at the end of the letter, you must be sure the letter is engaging and convincing; otherwise your reader will never make it to the end.For this writing assignment, you work as the Marketing Director for Kingston, a company that provides senior citizens with assisted living and rehabilitation services. Kingston offers working families a safe place for their elderly loved ones to live or recuperate from major surgeries or accidents. As the Marketing Director, write a persuasive sales letter that can be sent to families interested in your assisted living campuses located in Ohio. Use the webpage https://kingstonhealthcare.com to conduct research about the company. Provide several examples of how individuals could benefit from your services (e.g. rehabilitation, supervision, socialization, nutritious meals), and specific programs offered (e.g. transportation to medical appointments, games and activities, field trips, book clubs). Be sure to also include your contact information. Encourage families to read the brochure you’re enclosing and take a look at your website. The goal of your letter is to get the reader to go online and schedule an appointment to visit the facility.

THE PROCESS

The writing assignment should contain the four AIDA fundamentals. You can divide each step in a separate paragraph but persuasive messages do not require separate paragraphs for each step. Also, some steps might require more than one paragraph.

?A – Get the reader’s attention

?I – Introduce the product, service or idea and arouse interest.

?D – Create desire by presenting compelling evidence of the product/service benefits.

?A – Encourage action.

IMPORTANT REQUIREMENTS

Your letter must cover each of the four topics above. In order to grab the reader’s attention, paragraphs in sales letters can be one sentence in length depending on the attention-getting device you use. Also, bulleted lists, bold highlighting, capitalization of key words and underlining of key words can also be effective as long as these techniques are not overused. Wordiness in sales letters are ineffective, therefore; the letter should only be one page in length, word-processed in Times New Roman using 12-Point font. Justify the left margin and use 1” margins all around each page. Do not double-space. Address your letter to: Ms. Donna Mud406 Washington St.Toledo, OH 43604

YOUR GRADE

Writing assignments in BA 2030 are graded based on their effectiveness. An effectively written document meets the following criteria:

?Purpose/Audience – The purpose of the document is clear and the connection to the audience is strong. Language and tone is appropriate and directed to the primary audience as well as any secondary audiences.

?Logic of the Argument – Ideas in the document are fully developed. All relevant facts and information is presented professionally and logically. The document also demonstrates strategic and reflective thinking. Identifies and evaluates ethical issues using persuasive ethical reasoning and a multi-aspect focus likely leading to resolution of the situation.

?Organization – Paragraphs, sentences, and ideas are presented and supported in an organized and logical manner using the correct approach based on the type of message being created (informative/routine, negative news, persuasion, reports, etc.).

?Writing Style – The document demonstrates effective word choice appropriate for the intended audience and the writing style flows well without being choppy or redundant. The message is clear and concise and suitable for a business setting with a clear use of transitions to illustrate key points clearly and coherently.

?Content – The document supports the main idea with key points, relevant facts, and business concepts appropriate for the type of message being created. The document’s message is fully developed and meets the requirements of the assignment.

?Structure and Mechanics – The document is free of errors (spelling, grammar, punctuation) and uses good sentence structure without being repetitive. If appropriate, the document uses correct citations.

?Format – The document follows specific format guidelines for the type of document being created (email, letter, memo, proposal, report, etc.) and is visually appealing or “reader friendly”. Any data/graphics used are appropriately presented and understandable.

 
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Synopsis

The founder of a heavy-duty construction equipment manufacturing company died and his wife, Jane, became the CEO. In direct contrast to Jim’s style, Jane’s management style communicated respect and her vision of the company excited the employees.

Two managers, Curtis and Morgan, who were holdovers from her husband’s leadership did not fit into the company’s new culture. However, their long service to the organization and their consistency in meeting all production goals and deadlines is impressive. They can push themselves and their crews relentlessly. Their leadership-through-intimidation style is apparent and not a fit to the new organizational culture. They encourage workers in their areas of the plants to ignore new cultural initiatives.

Should we fire Curtis and Morgan? Demote them? They have done nothing wrong. Their crews are meeting their production and quality targets. These two guys have been with the company for over 4 decades. A move to fire or demote them appears to create an age discrimination suit. Jane has to decide how to handle the situation.

Questions

1. What options do you think Jane and her management team should consider with regard to these two long-time supervisors? Discuss the positives and negatives of each option. Each option must be explained in 3-4 full sentences and should show evidence of critical thinking of the situation and option.

 
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Answer the following questions by stating if they are TRUE or FALSE. Please answer all of them. Note: only need to say if it is TRUE or FALSE. No explanation is needed.

1. In the pre-internet or traditional media, marketing is the promotion and selling of products and services with campaigns that try to move consumers from their initial interest to buying it.

2. Marketing and advertising have always provided the same function or been considered synonymous even before the internet exploded with social media.

3. With social media, advertising and marketing have shifted from promoting to sharing information about products/services such as shown by Youtility’s promotions.

4. Much like marketing using WOM (Word-Of-Mouth), eWOM (electronic Word-Of-Mouth) is of no value in online influence on communication about products/services but is -often studied anyway better understanding of branding.

5. Vaynerchuk’s Branding Model of Content for Integrated Marketing Plan proposes that PR, advertising, and marketing will never merge into one focus in a branding plan for a product/service posted in social media.

6. Consumer-supported branding of products/services creates advertising/marketing plans that are democratic, crowdsourced, and engaged with long-term relationships

7. Consumer’s reviews of product/services on social media do not influence others about brands, however Search Engine Optimization (SEO) is key to successful branding of them.

8. According to Zalman, social media marketing campaigns must pay attention to the Return on Relationship (ROR) by paying attention to such elements as profiling the ideal customer, creating engaging content, among others.

9. While the older more traditional marketing model is the 4 P’s — Solutions, Access, Value and Education — Kareh enhanced it with adding People and Process to be more inclusive of social media’s influence on it.

 
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