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What are some ways that qualitative research characteristics are fundamentally different from quantitative research? 2. Think of a research topic of interest and potential quantitative and qualitative study. Comment on your reflexivity as a researcher. What are your past experiences with the research problem, participants, or setting? How might those experiences influence your interpretations? 3. Discuss the relative merits of hand-coding as opposed to using computer software when completing qualitative data analysis. 4. In what ways the research questions and hypothesis may be considered signposts in research? I 5. Why do you think an examination of the variables is important when writing the research questions and hypothesis in a quantitative study?
 
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GPO Café, popular in the Bendigo city center, has been seeing a decline in the number of customers over the last three months. The manager understands that it is important to retain customers in order for the café to enjoy long-term customer loyalty. He suspects that the decline in the number of customers is due to deterioration in the quality of customer service at the café. He commissions you as a consultant to help gauge customers’ satisfaction with the quality of service at the café. Your findings will help the café to make better operational decisions. You are charged with the responsibility of developing a suitable research instrument that will help the café achieve its objective.

Design a question using a Likert scale to measure the customers’ satisfaction levels with the quality of service offered by the café. When developing the question, you will need to (a) determine the intensity scale using relevant descriptors, and (b) design statements related to the café’s customer. This will allow customers to indicate their feelings by choosing the relevant scale.

 
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Crafting S.M.A.R.T. Goals are designed to help you identify if what you want to achieve is realistic and determine a deadline. When writing S.M.A.R.T. Goals use concise language, but include relevant information. These are designed to help you succeed. so be positive when answering the questions. Write the goal you have in mind INITIAL GOAL S What do you want to accomplish? Who needs to be included? When do you want to do this? Why is this a goal? SPECIFIC M How can you measure progress and know if you’ve successfully met your goal? MEASURABLE A Do you have the skills required to achieve the goals If not, can you obtain them? What is the motivation for this goal? Is the amount of effort required on par with what the goal will achieve? ACHIEVABLE R Why am I setting this goal now? Is it aligned with overall objectives? RELEVANT T What’s the deadline and is it realistic? TIME-BOUND Review what you have written and craft a new goal statement based on what the answers to the questions SMART above have revealed GOAL
 
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For each of the following goals, re-write the bad example to suit the given characteristic (specific, measurable, attainable, realistic, or timely). Specific: Goals must be something that can be described and understood easily by others – finite conditions, not general feelings. Bad example: Increase participation of members. Make the goal Specific: Measurable: Whenever possible, use numbers or percentages to mark achievement of the goal. You can’t rely on personal opinion. Bad example: More members will attend… Make the goal measureable: Attainable: Is the goal realistic? Goals should be a stretch to obtain but not impossible to achieve. Members will work toward what they believe they can achieve and are not inspired by boring, easy goals. Bad example: 100 percent of members will attend every meeting. Make the goal attainable: Realistic: Your goals must accurately address the root issue you are facing. Remember, “An accurate description of the problem is 90 percent of the solution.” Bad example: Have food at recruitment events so chapter members will attend and have better conversations Make the goal realistic Timely: Goals must have an end date when they are due. Creating a sense of urgency will push members to work harder. How else will you know when to check performance? Bad example: Winter Make the goal timely: Example Non-SMART Goal: We need to improve recruitment. Write a SMART Goal:
 
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