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For this Assignment, you will research firms that have entered into strategic alliances with companies abroad and consider how these activities have evolved with respect to the changing international trade environment.

To prepare:

  • Think about the conditions that might encourage a firm to establish a global partnership(s) in order to maximize its marketing and overall business goals abroad.
  • Then, select two real-world firms from this week’s Resources (e.g., Sony, Apple, Hyundai, etc.) or from your own research.

Assignment: Analyze the companies you have selected. In your analysis:

  • Compare and contrast the strategic alliances that these two companies have established abroad.
  • Describe how these companies have shifted or evolved their global marketing activities to accommodate international trade policies.
 
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Which of the following
is recognized as duress?

O A. Threats of a violent act

O B. Fraudulent misrepresentation

O C. Promissory
estoppel

O D.Unconscionability

A condition requires an event that occurs
after performance under the contract and discharges the parties’ obligations.

A. concurrent

O B. absolute

O C. precedent

O D. subsequent

What are the four basic required elements of a
valid contract?

O A.
Unilateral assent, consideration, legality of purpose, and capacity

O B. Unilateral assent, forbearance, legality
of purpose, and conductivity O C. Mutual assent, consideration, legality of
purpose, and capacity

O D. Mutual assent, forbearance, commercial
purpose, and conductivity

 
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Jonathan Deloite, a senior Marketing and Hospitality student at State University, is developing a promotional plan for a local non-profit public service program. The alternatives for promotion activities are television, radio and social media. Audience estimates and costs are as follows:

Television

Radio

Social media

Audience reach per ad

100,0000

18,000

40,000

Cost per ad

$2,000

$300

$600

Each type of ad is individually limited – only 10 TV ads, 20 Radio ads and 10 social media ads may be used.

In addition, to ensure a balance: radio ads must be no more than 10% of the total number of ads, and TV ads must be at least 10% of the total ads.

The total budget for all ads is $18,500.

Write the linear programming formulation to determine how many of each type of ad should be used in order to maximize the total audience reached.

 
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Hill is now considering plan C: Keep a stable workforce by maintaining a constant production rate equal to the average requirements and allow varying inventory levels. Beginning inventory, stockout costs, and holding costs are provided in Problem 13.3.

Plot the demand with a graph that also shows average requirements. Conduct your analysis for January through August.

Problem 13.3

The president of Hill Enterprises, Terri Hill, projects the firm’s aggregate demand requirements over the next 8 months as follows:

Her operations manager is considering a new plan, which begins in January with 200 units on hand. Stockout cost of lost sales is $100 per unit. Inventory holding cost is $20 per unit per month. Ignore any idle-time costs. The plan is called plan A.

Plan A: Vary the workforce level to execute a strategy that produces the quantity demanded in the prior month. The December demand and rate of production are both 1,600 units per month. The cost of hiring additional workers is $5,000 per 100 units. The cost of laying off workers is $7,500 per 100 units. Evaluate this plan.

Note: Both hiring and layoff costs are incurred in the month of the change. For example, going from 1,600 in January to 1,400 in February incurs a cost of layoff for 200 units in February.

 
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