Consumer learning Planet Health is an Australian owned distributor of premium natural health products has. The product range includes laundry liquid, laundry powder, delicate fabric wash, whitener, multi- surface cleaner and dishwash liquid. Every product uses natural yet powerful ingredients and recyclable packaging that conveys a lively, confident sense of fun (see example below). I’LL MAKE TU DO YOUR ITALL DIRTY TIGREAT I’M ONE FUSTME FUGIVE HOUSE TOUGH meg DELICATES SPARKLE WHITE WORK MS MOV Inc WERE Source: https://www.planet-healthcare.com/ Through their packaging, Planet Health aims to induce, through classical conditioning, certain response to the advertised brand. Explain how the marketer uses classical conditioning in this instance. Explain all 4 aspects of the classical conditioning model, as applied in this situation. That is, explain what is the unconditioned stimulus and what is the unconditioned response; what is the conditioned stimulus and what is the conditioned response. Clearly explain what is being conditioned (what is the “end goal” of the advertiser)

Forecasting and Production Forecasting vehicle sales so that you can produce the right number of vehicles to meet demand is one of the challenges you face in StratSim. If production is too low, you will stock out and lose sales. Too high, and unsold inventory will tie up cash and run the risk of obsolescence. In this exercise, you will explore issues related to forecasting sales and scheduling production for your vehicles. 1. For existing products, current sales are a good starting point for estimating sales in the coming period. Why might this number require adjustments as a basis for your sales forecast?