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Explain any four types of statistical analysis and their underlying statistical concepts, and describe how each of them has a unique role in the data analysis process.

Distinguish a nonprobability from a probability sampling method. Which one is the preferable method and why? Indicate the pros and cons associated with probability and nonprobability sampling methods.

Is it ethical for retailers to use video cameras in their stores to study the behavior of their customers? Discuss.

Your business has started using a new market research company that charges roughly 30% lower than the more established company you were using in the past. The research results appear to be markedly different from previous surveys. When questioned, the market research company tells you to not worry and suspects that they are probably “unintentional respondent errors” caused by “fieldworker errors.” What control mechanisms should have been used by the market research company.

Acme Refrigerant Reclamation Company performs large-scale reclamation of contaminated refrigerants as mandated by the U.S. Environmental Protection Agency. It wishes to determine what types of companies will use this service, so the marketing director designs a questionnaire intended for telephone administration. Respondents will be plant engineers, safety engineers, or directors of major companies throughout the United States. Should Acme use a professional field data collection company to gather the data? Why or why not?

Marketing research has traditionally been associated with consumer goods. Today an increasing number of non-profit organisations (e.g. charities and government departments) are using marketing research. Why do you think this is the case?

 
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Entrepreneurial spirit — this is something that you might have seen in a lot of job post ads that you come across. Your track record may not be like Richard Branson, Lori Greiner, or Mark Zuckerberg, but this does not mean that you cannot become like them or even adopt the right traits to emulate these successful entrepreneurs. Discuss five underpinning traits held by entrepreneurs. Why is it important?

Q2 The franchisee usually enters into a business that has an accepted name, product, or service. The franchisee does not have to spend resources trying to establish the credibility of the business. That credibility already exists based on the years the franchise has existed. Explain three advantages and disadvantages of franchising to a franchisee. If you are starting a business which one would you likely choose? *

 
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What are some ways that qualitative research characteristics are fundamentally different from quantitative research? 2. Think of a research topic of interest and potential quantitative and qualitative study. Comment on your reflexivity as a researcher. What are your past experiences with the research problem, participants, or setting? How might those experiences influence your interpretations? 3. Discuss the relative merits of hand-coding as opposed to using computer software when completing qualitative data analysis. 4. In what ways the research questions and hypothesis may be considered signposts in research? I 5. Why do you think an examination of the variables is important when writing the research questions and hypothesis in a quantitative study?
 
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GPO Café, popular in the Bendigo city center, has been seeing a decline in the number of customers over the last three months. The manager understands that it is important to retain customers in order for the café to enjoy long-term customer loyalty. He suspects that the decline in the number of customers is due to deterioration in the quality of customer service at the café. He commissions you as a consultant to help gauge customers’ satisfaction with the quality of service at the café. Your findings will help the café to make better operational decisions. You are charged with the responsibility of developing a suitable research instrument that will help the café achieve its objective.

Design a question using a Likert scale to measure the customers’ satisfaction levels with the quality of service offered by the café. When developing the question, you will need to (a) determine the intensity scale using relevant descriptors, and (b) design statements related to the café’s customer. This will allow customers to indicate their feelings by choosing the relevant scale.

 
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