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The transmission view of communication is aligned with which way of studying the media?

  • A. Cultural Studies
  • B. Effects research
  • C. Political economy of the media
  • D. Critical worldview

2-Effects research is best categorized according to which view of the media?

  • A. Critical
  • B. Administrative

3-Which approach to studying the media would focus on who owns and controls the media?

  • A. Content analysis
  • B. Textual analysis
  • C. Effects research
  • D. Political economy

4-Which of the following forms of media effects is NOT a typical focus of contemporary media study?

  • A. Direct media effects
  • B. Cumulative media effects
  • C. Indirect media effects
  • D. Long-term media effects

5-Forms of communication such as branding can be studied through BOTH an administrative and a critical lens.

  • A. True
  • B. False

6-Media effects emphasizes which of the following aspects of communication?

  • A. The context of the communication message
  • B. The content of the communication message
  • C. The audience for the communication message
  • D. The meaning of the communication message
 
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Bull files a suit against Clay in a state court over payment due on a short-term lease of grazing land. The case proceeds to trial, after which the court renders a verdict. The case is appealed to an appellate court. After its review ofBullv. Clay, the appellate court upholds the lower court’s verdict. The appellate court has?

a.

?affirmed the case.

b.

?reversed the case.

c.

?remanded the case.

d.

?reversed and remanded the case.

15. Mountain States Trucking wants to initiate a suit against Open Pit Mining Corporation by filing a complaint. The complaint should include a statement alleging the facts establishing?

a.

?an explanation to refute any defense Open Pit might assert.

b.

?a motion for summary judgment.

c.

?a motion to dismiss.

d.

?Mountain’s basis for relief.

16. Pad, Pod & Phone Accessories LLC (3PA) makes “PacBacs,” a famous brand of cases for electronic devices. Without 3PA’s consent, Offshoot Rip-Offs Inc. (ORO) begins to use “pacbacs” as part of a domain name. 3PA files a suit against ORO. Service of process for this suit must provide

a.

a medium for Offshoot to respond.

b.

notice of the lawsuit.

c.

instructions about the steps involved in this, or any, lawsuit.

d.

a secure means to guaranty privacy between the litigants.

17. Lyn files a suit against Karl. Karl denies Lyn’s charges and sets forth his own claim that Lyn breached their contract and owes Karl money for the breach. Karl’s claim is?

a.

?a counterclaim.

b.

?a motion for judgment on the pleadings.

c.

?a motion for summary judgment.

d.

?a motion to dismiss.
 
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Development of Version 2.0 of a particular accounting software product is being considered by Jose? Noguera’s technology firm in Baton Rouge. The activities necessary for the completion of this project are listed in the following? table:

Activity

Normal Time? (weeks)

Crash Time? (weeks)

Normal Cost

Total Cost with Crashing

Immediate? Predecessor(s)

A

4

3

$2,200

$2,800

—

B

2

1

$2,200

$2,800

—

C

3

3

$500

$500

—

D

8

4

$2,500

$2,820

A

E

6

3

$900

$1,350

B

F

3

2

$3,200

$4,600

C

G

4

2

$1,500

$2,000

?D, E

?a) Based on the given information regarding the activities for the? project, the project length? = ____weeks.

b) The total cost required for completing this project on normal time = $___________

c) For reducing the duration of the project by one week, the activity that should be crashed first is activity _________. The cost of the project based on the first activity selected for crashing will increase by $_________.

d) The maximum weeks by which the project can be reduced by crashing = _________weeks

 
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Sprint finally posted some reasonably good results recently. However, these could not mask the fact that the No. 3 wireless carrier is too small to ever gain any ground on AT&T Inc. (NYSE: T) and Verizon Wireless (VZ). Sprint’s revenue rose rapidly from 2002 to 2006. Over the period, sales moved from $15.2 billion to $41 billion, aided by the buyout of Nextel at the end of 2004. Sprint paid $35 billion for Nextel, and the decision turned out to be a disaster. The Sprint network ran on a different platform from Nextel’s. Customers left the combined company. Sprint made the MSN “Customer Service Hall of Shame” several times, most recently in 2010. Sprint’s customer service ratings have improved significantly since then, but the damage has been done. While AT&T and Verizon Wireless have grown rapidly, Sprint’s revenue has fallen from $41.1 billion in 2007 to $33.7 billion last year. Sprint’s cumulative loss during that period was over $43 billion. Sprint now has about 50 million subscribers to Verizon’s 104 million and AT&T’s 95 million. As a Morningstar researcher recently noted, “While Sprint has struggled, Verizon Wireless and AT&T have benefited at its expense. Fending off these much larger rivals will be increasingly difficult as data services become more important to the industry.”

Q1: Which component(s) of the general environment contributed most to Sprint’s struggle? Explain.

Q2: Which components of the specific/industry environment contributed most to Sprint’s struggle? Explain.

 
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