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The main difference between direct and brand advertising is that direct advertising is used mainly for creating what?

videos © content curation © a call to action O purchases

4 in Google Ads, the best way to structure your campaign and Ad Groups, not the ad itself, is by doing which of the following? O using the Keyword Planner tool O Using the Display Planner tool O Following the category structure of the target website ? Conducting surveys

5 What best defines “audiences” in PPC? © The use of consumer demographics and/or behavioral variables instead of keywords O A random group of people targeted O Ads triggered by keywords O it is not used by Facebook as a technique for triggering ads

6 Which of the following is an example of “off page” SEO O Keyword density O External or inbound Links O Page Title tags O Page content An example of vertical search is? O Facebook search O Image search O Amazon search • Mobile apps

 
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You are a trainee at your new job. A more senior trainee has been on sick leave, and you are due to go on study leave. You have been told by your manager that, before you go on leave, you must complete some complicated work. The deadline suggested appears unrealistic, given the complexity of the work. You feel that you are not sufficiently experienced to complete the work alone. You would need additional supervision to complete it to the required standard, and your manager appears unable to offer the necessary support. If you try to complete the work within the proposed timeframe but fail to meet the expected quality, you could face repercussions on your return from study leave. You feel slightly intimidated by your manager, and also feel pressure to do what you can in what are challenging times.al issue and explain alternative courses of action that are available and which one you would choose in priority to the other available options. Your manager does not want to listen to you.

What Would You Do?

To answer this question choose one of

  1. consequentialist theories
  2. deontological theories
  3. or virtue ethics

Also Use the Eight steps to making sound ethical decisions in answering the question

 
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Janelle Heinke, the owner of Ha’Peppas!, is considering a new oven in which to bake the firm’s signature dish, vegetarian pizza. Oven type A can handle 20 pizzas an hour. The fixed costs associated with oven A are $20,000 and the variable costs are $2.00 per pizza. Oven B is larger and can handle 40 pizzas an hour. The fixed costs associated with oven B are $30,000 and the variable costs are $1.25 per pizza. The pizzas sell for $14 each.

a) What is the break-even point for each oven?

b) If the owner expects to sell 9,000 pizzas, which oven should she purchase?

c) If the owner expects to sell 12,000 pizzas, which oven should she purchase?

d) At what volume should Janelle switch ovens?

 
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Illinois Furniture, Inc., produces all types of office furniture. The “Executive Secretary” is a chair that has been designed using ergonomics to provide comfort during long work hours. The chair sells for $130. There are 480 minutes available during the day, and the average daily demand has been 50 chairs. There are eight tasks:

a) Draw a precedence diagram of this operation.

b) What is the cycle time for this operation?

c) What is the theoretical minimum number of workstations?

d) Assign tasks to workstations.

e) What is the idle time per cycle?

f) How much total idle time is present in an 8-hour shift?

g) What is the efficiency of the assembly line, given your answer in (d)?

 
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