Electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. You are required to undertake the following tasks for this Assessment: • Select an organisation that seeks to implement online marketing or seeks to expand globally. For example, Coco Cola, FMF, Goodman Fielder, Fiji Dairy, Vodafone, Digicel, etc. • Review the literature in the field of Electronic Marketing or related issues concerning entry strategies in a foreign country if applicable. Literature to be based on electronic marketing based on the selection of your organization. a) Develop an E-Marketing Plan (chosen Product) for the selected organisation that you wish to market locally or in a foreign market The marketing plan should include the following topics. I. Situation Analysis a. Internal environment i. Organization background ii. Products- product or products of the organization which the organization is seeking to sell through online marketing or seeks to expand globally. You can discuss one product only or a range of products if you wish to. iii. Channels – distribution channels and methods b. External environment i. Markets -which markets is the company expanding to, consumer, government or business markets. ii. Competitive environment what is the competition like iii. Technological environment- technological aspects c. SWOT analysis III. Marketing Objectives IV. Marketing Strategies a. Target markets b. Product strategies c. Pricing strategies all these to be discussed d. Promotion strategies based on the selection of e. Distribution strategies your organization and Products. Keep it general Discussion b) Recommendations for Change Format Of written Report Cover Page, Declaration, Acknowledgement, Table of contents, Introduction, Aims and Objectives, Literature Review, Methodology, Findings and discussion (provide answers to the above research questions (I-IV), recommendation, conclusion, references (use Harvard University Style) and appendix.

read the 2 quotes below:
“Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it.”
“Positioning is something (a perception) that happens in the minds of the target market whereas differentiation is something that marketers do, whether through product design, pricing or promotional activity.”
Are these quotes saying the same thing? If so, why do you believe so? If not, why do you think not? Which of the quotes is right? And why? Is repositioning really “very difficult”?