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How much charisma, or how many charismatic behaviors, have you exhibited this week? Think back to all your interactions with people in this last week or two. What have you done that might have been interpreted as charismatic? Review the characteristics of a charismatic leader described in the text and in the Guidelines for Action and Skill Development. For example, did you smile warmly at someone, did you wave to a person you see infrequently and address him or her by name? Did you help your team, club, or group think seriously about its future? As part of this same exercise, record your charismatic behaviors for the upcoming week. Be alert to opportunities for displaying charisma.

 

 
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Lola majored in business administration with a concentration in marketing, and she is delighted with her career progress. She joined the frozen-food division of a large company ten years ago as a product specialist for frozen Indian food. Lola says with a smile, “I was torn between Asian studies and marketing. My first job was therefore a perfect fit for my interests.” Lola now holds the position of general manager of frozen foods, with a team of 6 people directly reporting to her, and 350 total employees. Lola has learned that a leader does not have all the answers, so he or she should ask lots of questions. She also believes that the right questions will get people thinking. During a recent meeting with her sales manager, Marvin, Lola asked her, “What’s to prevent consumers from serving mostly inexpensive fresh food instead of purchasing our expensive products?” Marvin responded, “Let me think about that one. It never occurred to me that our industry was in jeopardy.” The next day Lola sent a text message to Quinn, a new product development specialist, that asked, “How have you justified your pay this month?” Quinn sent a message back, “I’ve been working forty-five hours a week. Isn’t that enough?” The following day, Lola dropped by the cubicle of Brooklyn, the department administrative assistant, and asked her, “How can I improve my communication with you?” Brooklyn responded, “I thought that our communication was pretty good.” While having lunch with Geoff, the director of human resources, Lola asked, “Can you please explain to me how your group is increasing our revenue, improving our products or saving us money?” Geoff replied, “With all due respect Lola, you need more information about what HR does for an organization.” The following week during a staff meeting, Lola asked her team, “What should I be doing to help make our group the best frozen-food division in the industry?” Margot, the director of supply chain management, responded: “I’m going to need time to think about this one.” Questions 1. How effective does Lola appear to be in her approach of asking tough questions as a leadership technique? 2. What suggestion can you offer Lola to make her questioning technique more effective? 3. Which style of leadership does Lola appear to be demonstrating when she asks her team, “What should I be doing to help make our division the best pet-food division in the industry?”

 

 
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Jessica Perez is the manager of a thriving Red Rascal Restaurant, a chain of several hundred moderately priced restaurants throughout the country. Jessica recently returned from a regional conference in which she was informed about a new program of recruiting several developmentally disabled workers to work at each restaurant. The restaurants would work closely with local institutions that provided vocational training for individuals who are intellectually challenged. In many of the communities, these institutions coordinate their effort with both psychology and special education departments at local colleges. The developmentally disabled workers would be hired into basic positions that fit their capabilities, such as salad chefs, bakers, dishwashing machine attendants, and custodial workers. Restaurant (store) managers would receive training into how to optimize the capabilities of developmentally disabled workers, as well as how to motivate or discipline the workers as needed. Three months after the program was launched, Jessica’s branch had hired three developmentally disabled young adults, all assigned jobs within the kitchen. Jessica spent a little time coaching her kitchen supervisors about supervising developmentally disabled workers. She emphasized the importance of providing clear, uncomplicated directions, and not overwhelming these workers by changing their assignments frequently. As instructed at regional headquarters, Jessica also explained the need to provide positive feedback and encouragement to the intellectually challenged recruits. The program of hiring a few developmentally disabled kitchen workers appeared to be going generally well at the Red Rascal. No particular problems with the food prepared by the new workers were found, food preparation was not delayed, and their attendance was satisfactory. Yet as Jessica listened to several of the restaurant associates, the wait staff and kitchen staff included, she heard some grumbling. Head chef Tammy expressed her concerns in these terms: “I’m not exactly sure why this is happening, but these days my supervisor is treating me like I’m ten years old. She’s so condescending, and she tells me what she wants done in tiny details. I asked Mindy (the supervisor) to taste a new salad dressing I prepared. She told me, ‘Tammy, I’m so proud of you. You did a great job.’ I mean, she’s acting like I’m stupid or something.” Kurt, the host, made a similar comment about Jessica. He said, “All of a sudden you’re treating me as if I’m a little slow. You made such a fuss just because my shoes were shined and my shirt was wrinkle free. Are you forgetting that I’m not developmentally challenged?” Mindy began to think that maybe there were some supervisory style problems at the Red Rascal. Questions 1. What does the restaurant scenario presented have to do with contingency leadership? 2. In what ways might Jessica and the supervisors modify their leadership styles to adapt to the differences in intellectual levels of the Red Rascal staff? 3. What is the problem with the kitchen staff and wait staff at the Red Rascal? Should not all workers receive careful instructions, feedback, and encouragement?

 

 
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Joe Brown, a 30-year market researcher, is ready to enter the coffee shop business. He has some key research questions:

?What markets in Canada hold the most promise for a new coffee shop?

?What type of location is best for a coffee shop?

?What is it that makes a coffee shop popular?

?What coffee do Canadians prefer?

The Internet offers considerable information from studies on taste done by individual researchers, usually themselves as the only sample respondent. Joe doesn’t find much on consumption patterns and the number of coffee shops around Canada. Joe wonders about the relevance of previous research and questions whether he can do any primary research himself. He considers hiring someone to do a feasibility study for him.

Questions

1. Name all four functions of business research and write which function(s) would Joe’s research fulfill?

2. What are the top three key decisions faced by Joe?

3. What are the key deliverables that an outside researcher should produce to help Joe with the key decisions?

4. Would it be better for Joe to do the research himself or have a consultant perform the work?

5. What four factors should Joe take into account to decide whether he should or should not do the research all together? Briefly list them from what you learned in Chapter 1.

6. Compare and contrast pull technology and push technology. Give an example of each.

 
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