solution

/in /by
read the 2 quotes below:
“Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it.”
“Positioning is something (a perception) that happens in the minds of the target market whereas differentiation is something that marketers do, whether through product design, pricing or promotional activity.”
Are these quotes saying the same thing? If so, why do you believe so? If not, why do you think not? Which of the quotes is right? And why? Is repositioning really “very difficult”?
 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

solution

/in /by

Target – Two popular coffee brands sold at Target stores are SB and EO – These coffees are shipped to Target’s DeKalb distribution center (DC) from their local warehouses – Cost of 12-oz coffees are $12 for SB coffee and $6 for EO coffee • Suppose – Weekly demands at DeKalb DC are 200 packages for SB coffee and 300 packages for EO coffee • Assume DeKalb DC operates 52 weeks per year – Fixed cost of ordering any coffee is $400 per order (including transportation cost) – Additional ordering costs that depend on coffee brand are $300 for SB coffee and $300 for EO coffee – Inventory holding cost per package per year is 50% of the cost of coffee – Assume that there is no limit on truck capacity • Questions – (1-1) What is the optimal lot size (economic order quantity) of each coffee if DeKalb DC replenishes each coffee brand independently? – (1-2) What is the cycle inventory of each coffee at DeKalb DC? – (1-3) What is the annual ordering cost of each coffee at DeKalb DC? – (1-4) What is the annual holding cost of each coffee at DeKalb DC?

Suppose now – Target’s DeKalb DC in Question 1 replenishes two coffees (SB, EO) jointly from these coffee brands’ warehouses – Assume that there is no limit on truck capacity • Questions – (2-1) What is the optimal lot size for each coffee if DeKalb DC replenishes two coffees jointly? – (2-2) What is the cycle inventory of each coffee at DeKalb DC? – (2-3) What is the total annual ordering cost of two coffees at DeKalb DC? – (2-4) What is the annual holding cost of each coffee at DeKalb DC?

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

solution

/in /by

Supply Chain Management Inventory Management

1.Out of the six OM Functions, which, if any, were impacted by the sexual harassment controversies in Disney. How and why? (50 -100 words)

2. Leadership plays an important role in shaping up the operations of a corporation. Were the six OM functions impacted by leadership styles of Isner and Iger? How and Why? (100 – 150 words)

3. As you know that in a corporation, decisions made in one functional area [finance, Marketing, operations, HR practices (management)] impact on the other functional areas. Disney, like many corporations, is repositioning its business post Corona/Covid. There is a rumor that the operations budget will be cut. You are convinced that it will hurt the overall business including other functional areas. Develop an argument to defend your position.

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

solution

/in /by
The Bjou Theater shows vintage movies. Customers arrive at the theater line at the rate of 70 per hour. The ticket seller averages 40 seconds per customer, which includes placing validation stamps on customers’ parking lot receipts and punching their frequent watcher cards. (Because of these added services, many customers don’t get in until after the feature has started.) (

a. What is the average customer time in the system? (Round your answer to 2 decimal places.) Average customer time minutes
b. What would be the effect on customer time in the system of having a second ticket taker doing nothing but validations and card punching, thereby cutting the average service time to 25 seconds?
Average time in system minutes
c. What would be the customer time in the systemilf instead of the change in Part b, a second window was opened with each server doing all three tasks?
Average time in system minutes
d. Would system waiting time which is obtained in part
(e) be less than you found in
(b)? Yes O No

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"