Blue Ridge Hot Tubs manufactures and sells two models of hot tubs: the Aqua-Spa and the Hydro-Lux. Howie Jones, the owner and manager of the company, needs to decide how many of each type of hot tub to produce during his next production cycle. Howie buys prefabricated fiberglass hot tub shells from a local supplier and adds the pump and tubing to the shells to create his hot tubs. (This supplier has the capacity to deliver as many hot tub shells as Howie needs.) Howie installs the same type of pump into both hot tubs. He will have only 200 pumps available during his next production cycle. From a manufacturing standpoint, the main difference between the two models of hot tubs is the amount of tubing and labor required. Each Aqua-Spa requires 9 hours of labor and 12 feet of tubing. Each Hydro-Lux requires 6 hours of labor and 16 feet of tubing. Howie expects to have 1,566 production labor hours and 2,880 feet of tubing available during the next production cycle. Howie earns a profit of $350 on each Aqua-Spa he sells and $300 on each Hydro-Lux he sells. He is confident that he can sell all the hot tubs he produces. The production of each Aqua-Spa generates 15 pounds of a toxic resin, whereas each Hydro-Lux produces 10 pounds of toxic resin. Howie has identified two different objectives that could apply to his problem: He can maximize profit or he can minimize the production of toxic resin. Suppose Howie considers the maximization of profit as half as important as the minimization of toxic resin.

1. Formulate an MOLP model for Howie’s decision problem.

2. Implement your model in a spreadsheet and solve it.

3. What is the solution to Howie’s MOLP problem?

Electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. You are required to undertake the following tasks for this Assessment: • Select an organisation that seeks to implement online marketing or seeks to expand globally. For example, Coco Cola, FMF, Goodman Fielder, Fiji Dairy, Vodafone, Digicel, etc. • Review the literature in the field of Electronic Marketing or related issues concerning entry strategies in a foreign country if applicable. Literature to be based on electronic marketing based on the selection of your organization. a) Develop an E-Marketing Plan (chosen Product) for the selected organisation that you wish to market locally or in a foreign market The marketing plan should include the following topics. I. Situation Analysis a. Internal environment i. Organization background ii. Products- product or products of the organization which the organization is seeking to sell through online marketing or seeks to expand globally. You can discuss one product only or a range of products if you wish to. iii. Channels – distribution channels and methods b. External environment i. Markets -which markets is the company expanding to, consumer, government or business markets. ii. Competitive environment what is the competition like iii. Technological environment- technological aspects c. SWOT analysis III. Marketing Objectives IV. Marketing Strategies a. Target markets b. Product strategies c. Pricing strategies all these to be discussed d. Promotion strategies based on the selection of e. Distribution strategies your organization and Products. Keep it general Discussion b) Recommendations for Change Format Of written Report Cover Page, Declaration, Acknowledgement, Table of contents, Introduction, Aims and Objectives, Literature Review, Methodology, Findings and discussion (provide answers to the above research questions (I-IV), recommendation, conclusion, references (use Harvard University Style) and appendix.