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Six Sigma

Business process reengineering and continuous improvement efforts such as TQM and Six Sigma are both designed to improve efficiency, produce better product quality and greater customer satisfaction. The purpose for using operational improvement programs such as benchmarking, best practices, business process reengineering, TQM, and Six Sigma is to improve the performance of strategy critical activities and promote superior strategy execution.

Case:

Illustration Capsule 11.1 discusses Charleston Area Medical Center’s use of Six Sigma practices. Read the case below and answer the questions that follow.

Established in 1972, Charleston Area Medical Center (CAMC) is West Virginia’s largest health care provider in terms of beds, admissions, and revenues. In 2000, CAMC implemented a Six Sigma program to examine quality problems and standardize care processes. Performance improvement was important to CAMC’s management for a variety of strategic reasons, including competitive positioning and cost control.

The United States has been evolving toward a pay-for-performance structure, which rewards hospitals for providing quality care. CAMC has utilized its Six Sigma program to take advantage of these changes in the health care environment. For example, to improve its performance in acute myocardial infarction (AMI), CAMC applied a Six Sigma DMAIC (define-measure-analyze-improve-control) approach. Nursing staff members were educated on AMI care processes, performance targets were posted in nursing units, and adherence to the eight Hospital Quality Alliance (HQA) indicators of quality care for AMI patients was tracked. As a result of the program, CAMC improved its compliance with HQA-recommended treatment for AMI from 50 to 95 percent. Harvard researchers identified CAMC as one of the top-performing hospitals reporting comparable data.

Controlling cost has also been an important aspect of CAMC’s performance improvement initiatives due to local regulations. West Virginia is one of two states where medical services rates are set by state regulators. This forces CAMC to limit expenditures because the hospital cannot raise prices. CAMC first applied Six Sigma in an effort to control costs by managing the supply chain more effectively. The effort created a one-time $150,000 savings by working with vendors to remove outdated inventory. As a result of continuous improvement, a 2015 report stated that CAMC had achieved supply chain management savings of $12 million in the past four years.

Since CAMC introduced Six Sigma, over 100 quality improvement projects have been initiated. A key to CAMC’s success has been instilling a continuous improvement mind-set into the organization’s culture. Dale Wood, chief quality officer at CAMC, stated: “If you have people at the top who completely support and want these changes to occur, you can still fall flat on your face. . . . You need a group of networkers who can carry change across an organization.” Due to CAMC’s performance improvement culture, the hospital ranks high nationally in ratings for quality of care and patient safety, as reported on the Centers for Medicare and Medicaid Services (CMS) website.

Note: Developed with Robin A. Daley

Sources: CAMC website; Martha Hostetter, “Case Study: Improving Performance at Charleston Area Medical Center,” The Commonwealth Fund, November–December 2007, www.commonwealthfund.org/publications/newsletters/quality-matters/2007/november-december/case-study-improving-performance-at-charleston-area-medical-center (accessed January 2016); J. C. Simmons, “Using Six Sigma to Make a Difference in Health Care Quality,” The Quality Letter, April 2002.

  1. List three tangible benefits provided by the program.
  2. Explain why a commitment to quality control is particularly important in the hospital industry.
  3. How can the use of a Six Sigma program help medical providers survive and thrive in the current industry climate?
 
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You are given a scenario, and asked to think about key components in the product, and what they would mean for the Bill of Materials (BOM), and Cost of Goods Sold (COGS).

The product you will examine is a very simple one: a cup of coffee from your favorite coffeeshop. At first glance, this might seem like a pretty simple and straightforward product. And it is! But this example helps to illustrate some key points that you can then apply later to more complex products.

Below is a diagram of the key components that go into your to-go coffee (not counting the coffee itself): a stir stick, a lid, the cup itself, and the sleeve to keep from burning your hand.

In addition to the physical components of the cup of coffee, you can make the assumption that the cost for the business to purchase the roasted coffee and to grind it is $0.75 per cup of coffee.

Use this diagram, together with price information you can find on this page (https://www.restaurantware.com/coffee-shop-supplies/ (Links to an external site.)) to:

  1. develop a Bill of Materials for the “coffee cup product” (include the coffee itself),
  2. develop a Cost of Goods Sold (COGS) estimate for the cup of coffee (include the coffee itself). You should list the prices on a per-unit basis! In other words, if you find a component that comes in a box of 500 and it costs $500, you should put a per-unit cost of $1 per unit. And,
  3. complete a margin analysis
 
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Ted is very worried about his friend Jamie. Jamie has been going out every night, drinking, getting high and not coming to class. He keeps missing Business Law, which everyone knows is the most important class. Ted tells Jamie that if he stops drinking every night and doing drugs, Ted will take him on a cruise to Mexico at the end of the semester. Jamie agrees and he stops partying. His grades improve, even in Business Law, and he finishes the semester. Jamie is super excited about the trip and askes Ted when they are leaving for the cruise. Ted tells Jamie that there is no trip, it was just an incentive to get him to stop partying. Ted congratulates himself on his good work!
 
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We are experiencing a dynamic e-business environment with both failing and successful companies evolving or reinventing their business models. For example, recently one of the largest big-tech companies decided their core business was not their main focus anymore and they even changed their name and logo. This creates challenges but also new opportunities for daring new entrepreneurs. Explore various forms of e-business and identify some promising new business models. These e-business business models do not have to be exclusively online. From these promising new business models identify the one that you would choose to replicate or use as a basis for further development and chose which country or countries you would focus on. Answer the following questions:

Identify 5 promising new e-commerce business models, describe them briefly and explain why you chose them. At least one should be from finance, one B2C and one B2B. The e-business model does not need to be entirely new, but it should be innovative in some way.

Select the one of the five business models you would want to utilize and which countries you would focus on first. Consider the likely challenges and how you would overcome them.

Which is the most critical part of this business model, and which is the most critical technology?

 
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