Bookmark question for later How can marketers successfully use new possibilities presented by digital technology? Marketers should be quick to adopt new technologies—if a marketer can do something new, they should do it, or else they risk being left behind. Marketers should stick to the fundamentals rather than being swayed by new possibilities, because the […]
Company A has been challenged recently by several new competitors. Its current customers have not yet switched, but Company A has learned that its customers have been approached by the new competitors who have lower prices than does Company A. To counter this potential threat, Company A has told its sales staff to work with […]
Motivating, inspiring, requiring, people and organizations to change can be one of the most challenging tasks manager’s are required to perform. Yet in today’s environment it is likely more important than ever that we do this and do it well. In competitive system those that do not will fall to those that do. For this […]
Larry Edison the Director of the Computer Center for Buckly College. He now needs to schedule the staffing of the center. It is open from 8 AM until midnight. Larry has monitored the usage of the center at various times of the day and determined that the following numbers of computer consultants are required: Time […]
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