Size matters Imagine yourself going on holiday and wanting to exchange your local currency for Australian dollars. All banks can help you make currency exchanges. The transaction is paid for through an exchange rate that is constantly changing and a commission fee. If you were a small business conducting transactions that involved a few currency […]
Research leads to better-tasting frozen pizza Schwan, a leading US frozen food specialist, faced a key strategic problem. It learnt that its main competitor – Kraft – was working on a new type of frozen pizza that had a rising crust. Schwan knew that if Kraft could succeed in creating a better-tasting frozen pizza, then […]
Targeting business elites in India In a study of the ‘business elite’ in India (senior executives living very comfortably, travelling widely, consuming luxury goods and services and making important business purchases for their companies), many sampling challenges were faced. Though the number of participants surveyed was relatively high, researchers recognised that their work should be […]
What information can you get from competitive intelligence? The ethical issues surrounding competitive intelligence (CI) can be understood by looking at some of the activities that practitioners of CI claim they can undertake. The following list comes from an article profiling a CI professional in the USA and lists some of the things they claim […]
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