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A spoonful of research helps the medicine go down The only difference between doctors and other consumers is that this is a classic b2b market, in which customers are not in themselves the end consumers. However, they still have a set of beliefs about the value of a brand for themselves and their patients. It […]

 

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Engineering the group discussion – the GlobalCash solution Trying to bring together finance directors and cash managers from the largest companies in Europe to participate in focus groups could be viewed as an impossible task. The logistics of bringing together such senior managers, the rewards they may demand for attending such an event and the […]

 

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Interfering parents Hitachi Europe operated from offices in the UK and Germany. They managed transactions with wholesalers and retailers throughout Europe involving the euro and other currencies, e.g. Swiss francs and British pounds. They managed these transactions and the relationships with the parent company in Japan through a number of domestic and international banks. One […]

 

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Researching customer priorities at IAG Cargo IAG Cargo emerged out of the merger between British Airways World Cargo and Iberia Cargo. Its mission is to be the world’s leading air cargo provider. Specialist b2b research agency Circle Research (www.circle-research.com) worked with the organisation before its merger to identify what really mattered to its customers. As […]

 

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