Bookmark question for later What is the difference between a marketing tactic and a marketing strategy? Successful marketing tactics change based on available technology and trends, while successful marketing strategies have stayed constant over time. Marketing tactics are often seen as untrustworthy or exaggerated, while marketing strategies are usually seen as clever and intelligent. Marketing […]
You are a leadership consultant and have been hired by an organization to help increase trust in the workplace. In order to do this, you need to coach the leadership on how to elicit trust from their followers. In 500-750 words, address the following question: The antecedents of trust (ability, benevolence, and integrity) proposed in […]
Bookmark question for later How can marketers successfully use new possibilities presented by digital technology? Marketers should be quick to adopt new technologies—if a marketer can do something new, they should do it, or else they risk being left behind. Marketers should stick to the fundamentals rather than being swayed by new possibilities, because the […]
Company A has been challenged recently by several new competitors. Its current customers have not yet switched, but Company A has learned that its customers have been approached by the new competitors who have lower prices than does Company A. To counter this potential threat, Company A has told its sales staff to work with […]
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