In a small group, discuss the following issues: ‘Writing reports is an art. Presenting reports is an art. Reading reports is an art. It is all a matter of art.’ and ‘Writing a report that is concise and yet complete is virtually impossible as these two objectives are conflicting.’ b2b social media research with Maersk […]
Understanding the relationship between prices and sales at Premier Farnell Premier Farnell (www.premierfarnell.com) markets and distributes electronic components and related industrial products from more than 3,000 suppliers. Premier Farnell’s proposition rests upon consistently reliable, appropriately priced deliveries. Working with specialist b2b research agency Circle Research (www.circle-research.com), Premier Farnell needed to answer the following questions: • […]
The professional buyer – a chartered purchaser The Chartered Institute of Purchasing and Supply (CIPS) is an international education and qualification body representing purchasing and supply chain professionals. CIPS exists to promote and develop high standards of professional skill, ability and integrity among all those engaged in purchasing and supply chain management. It is the […]
Is nothing straightforward in b2b research? Organisational changes are making it increasingly difficult to complete business research. It is, for example, harder to contact business executives. Routes to them are less likely to be through a secretary or even a switchboard. Phone numbers are more likely to be direct, unlisted or routed through a central […]
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