It is a small world Data for a study of British, Japanese and American competitors were obtained from detailed face-to-face interviews with chief executives and top marketing decision makers for defined product groups in 90 companies. To control for market differences, the methodology was based upon matching 30 British companies with their major Japanese and […]
French marketing research looks abroad Mark Whiting, Research Director at Hennessy, was quite content with the support he got from French marketing research agencies. He pointed out that 99% of the cognac brand’s business was conducted outside France, and he therefore could not expect to find everything he needs among French agencies. What drives his […]
My paradigm is the guitar Developments in modern technology have had a profound impact on the art of business presentation. There is no doubt that the standard of visualisation in presentations has improved immeasurably, but has the presentation itself? Technically good presentations are becoming commonplace, perhaps even predictable. Predictability precedes boredom. Presenters spend too much […]
Researching international millionaires In presenting the findings of a study for the Swiss Bank UBS (www.ubs.com), Spring Research (www.springresearch.co.uk) delivered a one-day workshop that brought together over 30 stakeholders from Publicis Starcom (UBS’s media partner) and UBS teams. This grouping brought together a broad mix of experience and creativity. Spring wanted to hold the session […]
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