Interfering parents Hitachi Europe operated from offices in the UK and Germany. They managed transactions with wholesalers and retailers throughout Europe involving the euro and other currencies, e.g. Swiss francs and British pounds. They managed these transactions and the relationships with the parent company in Japan through a number of domestic and international banks. One […]
Researching customer priorities at IAG Cargo IAG Cargo emerged out of the merger between British Airways World Cargo and Iberia Cargo. Its mission is to be the world’s leading air cargo provider. Specialist b2b research agency Circle Research (www.circle-research.com) worked with the organisation before its merger to identify what really mattered to its customers. As […]
Size matters Imagine yourself going on holiday and wanting to exchange your local currency for Australian dollars. All banks can help you make currency exchanges. The transaction is paid for through an exchange rate that is constantly changing and a commission fee. If you were a small business conducting transactions that involved a few currency […]
Research leads to better-tasting frozen pizza Schwan, a leading US frozen food specialist, faced a key strategic problem. It learnt that its main competitor – Kraft – was working on a new type of frozen pizza that had a rising crust. Schwan knew that if Kraft could succeed in creating a better-tasting frozen pizza, then […]
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