My paradigm is the guitar Developments in modern technology have had a profound impact on the art of business presentation. There is no doubt that the standard of visualisation in presentations has improved immeasurably, but has the presentation itself? Technically good presentations are becoming commonplace, perhaps even predictable. Predictability precedes boredom. Presenters spend too much […]
Researching international millionaires In presenting the findings of a study for the Swiss Bank UBS (www.ubs.com), Spring Research (www.springresearch.co.uk) delivered a one-day workshop that brought together over 30 stakeholders from Publicis Starcom (UBS’s media partner) and UBS teams. This grouping brought together a broad mix of experience and creativity. Spring wanted to hold the session […]
In a small group, discuss the following issues: ‘Writing reports is an art. Presenting reports is an art. Reading reports is an art. It is all a matter of art.’ and ‘Writing a report that is concise and yet complete is virtually impossible as these two objectives are conflicting.’ b2b social media research with Maersk […]
Understanding the relationship between prices and sales at Premier Farnell Premier Farnell (www.premierfarnell.com) markets and distributes electronic components and related industrial products from more than 3,000 suppliers. Premier Farnell’s proposition rests upon consistently reliable, appropriately priced deliveries. Working with specialist b2b research agency Circle Research (www.circle-research.com), Premier Farnell needed to answer the following questions: • […]
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