Mobile diaries for an eBay Christmas Online marketplace and retailer eBay needed to address an issue where it was missing out on last-minute shopping at Christmas in both Germany and the UK due to concerns over its ability to deliver products on time and customers’ fears of difficulties when returning products. Working with research firm […]
Citizen journalism and video diaries on Facebook Facebook wanted to build a better understanding of what was important to teens and young adults in the 13-to-24-year-old age group This group is often seen as homogenous, and Facebook needed to build a more detailed and granular understanding of the individuals who would represent the next generation […]
From mobile device to wearable device A sub–category of mobile devices is the growing number of wearable devices – also known as ‘wearables’. Wearable devices range from glasses, such as the Google Glass, to smartwatches, such as the Apple Watch. Such devices have brought with them a great deal of interest from researchers convinced that […]
Data integrity In a Formula One Racetrack Project, carried out by IFM Sports Marketing Surveys, the data were obtained by face-to-face and telephone interviews. As the questionnaire was developed and finalised, a preliminary plan was drawn up of how the findings could be analysed. The questionnaires were edited by a supervisor as they were being […]
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