Jessica’s New Organization. Jessica Gagnon has some decisions to make. She is setting up a company called ProTech, Inc., to be located in the Boston area. Her challenge is to develop the structure and management practices of the new organization. The company is to develop, design, manufacture, and market a new generation of high-resolution color […]
READ this article and ANSWER the questions that follows: Personality Testing: Yes or No? Mark, a project leader in Austin, Texas, needed a new software engineer for his eight-person team. He used his network, reviewed résumés, and invited 15 candidates for interviews. In addition, he had the top three candidates complete the 16-Personality Factors Test. […]
Marketing Objectives Instructions: • Briefly define 3-4 marketing/sales-related objectives for the company to enter, establish and/or expand in your selected country market with the assigned product over the next 3-5 years. Ensure that you include: a) marketing/sales objectives that relate to the Business Objectives in the Week 1 Power Point, plus b) at least 1 […]
Classic Case 23.2 Webster v. Blue Ship Tea Room, Inc. Supreme Judicial Court of Massachusetts, 347 Mass. 421 198 N.E.2d 309 (1964) Background and Facts Blue Ship Tea Room, Inc., was located in Boston in an old building over- looking the ocean. Priscilla Webster, who had been born and raised in New England, went to […]
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