Analyse the Benetton data (taken from Exercise 4, Chapter 20). Consider only the following variables: awareness, attitude, preference, intention and loyalty towards Benetton. a Analyse these data using principal components analysis, using the varimax rotation procedure. b Interpret the factors extracted. c Calculate factor scores for each participant. d If surrogate variables were to be […]
Driving nuts for Beetles Consumer preferences for cars need to be continually tracked to identify changing demands and specifications. However, there is one car that is quite an exception – the Volkswagen Beetle. More than 22 million of the original model were built between 1938 and 2003. Surveys have been conducted in different countries to […]
Factors predicting unethical marketing research practices Unethical employee behaviour was identified as a root cause for the global banking and financial mess of 2008–9. If companies want ethical employees, then they themselves must conform to high ethical standards. This also applies to the marketing research industry. In order to identify organisational variables that are determinants […]
A repair and inspection facility consists of two stations: a repair station with two technicians, and an inspection station with I inspector. Each repair technician works at the rate 3 items per hour; the inspector can inspect 8 items per hour. Approximately 10% of all items fail inspection and are sent back to the repair […]
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