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November 12, 2022 in /by

Satisfactory results of satisfaction programmes In their marketing strategies, computer companies are emphasising the quality of their customer service programmes rather than focusing upon technical features and capabilities. Hewlett-Packard learned this lesson in Europe. Research conducted across Europe revealed that there was a difference in emphasis on service requirements across age segments. Focus groups revealed […]

 

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November 12, 2022 in /by

Discriminant analysis discriminates ethical and unethical behaviour In order to identify the important variables that predict ethical and unethical behaviour, discriminant analysis was used. Prior research suggested that the variables that affect ethical decisions were attitudes, leadership, the presence or absence of ethical codes of conduct and the organisation’s size. To determine which of these […]

 

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November 12, 2022 in /by

In a small group, discuss the following issue: ‘Is it meaningful to determine the relative importance of predictors in discriminating between the groups? Why or why not?’ You are a marketing research analyst for a manufacturer of fashion clothing targeted at teenage boys. You have been asked to develop a set of 10 statements for measuring […]

 

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November 12, 2022 in /by

In a study of personal alarms, women were asked to rate eight personal alarms using the following 15 statements: 1 Feels comfortable in the hand. 2 Could be easily kept in the pocket. 3 Would fit easily into a handbag. 4 Could be easily worn on the person. 5 Could be carried to be very […]

 

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