To understand the role of quality and price in influencing the patronage of shoe shops, 14 major shoe shops in a large city were rated in terms of preference to shop, quality of shoes sold and price fairness. All the ratings were obtained on an 11-point scale, with higher numbers indicating more positive ratings. a […]
In a survey pre-test, data were obtained from 20 participants on preference for boots () on a seven-point scale (1 = not preferred, 7 = greatly preferred). The participants also provided their evaluations of the boots on comfort (), style () and durability (), also on seven-point scales (1 = poor, 7 = excellent). The […]
Home bodies and couch potatoes Two-group discriminant analysis was used to assess the strength of each of five dimensions used in classifying individuals as TV users or non-users. The discriminant analysis procedure was appropriate for this use because of the nature of the predefined categorical groups (users and non-users) and the interval scales used to […]
Satisfied salespeople stay A survey asked business people about the climate of hiring and maintaining employees in harsh economic conditions. It was reported that 85% of participants were concerned about recruiting employees and 81% said they were concerned about retaining employees. When the economy is down, turnover is rapid. Generally speaking, if an organisation wants […]
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