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Experiential event marketing is an immersive way to connect with your customer. The event becomes the medium in which the potential client get to experience the product or service. The results are much more long lasting and leads to higher results in brand loyalty. How it works. Rather then one-way communication, which is traditional marketing, […]

 

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Just-in-Time Company has had a longstanding culture of shared values including customer satisfaction, learning, respect, generosity, compassion, equality, and social justice. The new CEO, Tina Jones, has worked long and hard in her career. She broke through the glass ceiling and earned the top seat in the company C-suite. Tina impressed the board of directors […]

 

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A flour mill produces general purpose baking flour in 100 lb. bags. Demand for this product is 25 tons per day. The capacity for producing the product is 50 tons per day. Setup for a “run” to make the flour costs $100, and storage and handling costs are S4 per ton a year. The firm […]

 

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Find an example of a large project that took more than a year to complete. You can ask people at your college, university, or work about a recent project, such as a major fund raising campaign, information systems installation, or building project. You can also find information about projects online such as the Big Dig […]

 

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