What is the importance of Facebook for marketing communications? 2. Briefly, how are marketers effectively using their Facebook pages? 3. How do consumers interact with brands on Facebook? What is the key for this to be successful? 4. What can marketers do to encourage ongoing involvement once a consumer has “liked” a brand or page? […]
The facility location models discussed in this week’s lecture have been referred to as “planar location models”. There are seven assumptions associated with these models: 1) A plane is an adequate approximation of a sphere2) Any point on the plane is a valid location for a facility3) Facilities may be idealized as points4) Distances between […]
Chapter Opening Case: Maine Coast Company You will be reading a short case exploring Maine Coast Company’s export strategy. The company, which relies on China for more than a quarter of its revenues, was hit hard when China, in retaliation for tariffs imposed by Donald Trump, levied a 25 percent tariff on imported lobster from […]
You have established the risk management context. Using the 2nd step in the risk management process is necessary to identify actual and potential risks, their consequences, mitigation strategies, barriers, and prevention. Then you can determine risks that must be managed. Select a specific risk from the following: Accidents Injuries Falls Medical error Human error Decide […]
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