answer long because this is high mark 1.Marketing manager needs to monitor the developments in the environment in order to identify the opportunities and threats. Analyze how the FIVE (5) macro environment factors impact on the marketing function. (20 marks) 2.Understanding the product life cycle (PLC) is critical to a firm launching a new product. […]
Royal Crown and Whitfield Distributions signed a contract providing that Whitfield Distributions would use reasonable efforts to promote and sell Royal Crown’s diet drink. Royal Crown was already being sold in Harris Teeter. After the contract was signed, Whitfield Distributions stopped conducting in-store demos of Royal Crown. It did not repackage the product as Royal […]
Case study: Amazon.com: Obsessed with Creating Customer Value and Relationships When you think of shopping online, chances are good that you think first of Amazon. The company sells everything from books, music, electronics, tools, housewares, apparel, and groceries to loose diamonds and Maine lobsters. From the start, Amazon has grown explosively. Its annual sales have […]
write a comment on the below discussion. Do you agree with the below discussion? Why or Why not? Also, give your opinion too. Discussion 1: EMR Rollout Across the board, all research points to the issues that the VA is having in implementing the EHRM project. Of course, when we have such a big change […]
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