Assignment One Case Analysis (25%): Richard works for the Daily Times newspaper. He publishes an award-winning story on crime and youth in England. Richard hears one day that the newspaper has sold his story to an American newspaper for publication. Richard alleges that his copyright has been infringed. With reference to relevant case law, discuss […]
Global Marketing Case Study Assignment Value: 10% – This Case Study Assignment: A global business is a company that operates facilities in many countries around the World. The importance of going Global is to ensure the company maintains its current market share (as it will be seen as a Global player) and expands its revenue […]
Answer ALL the questions in this section.SECTION B [60 Marks]Answer ANY THREE (3) questions in this section.Question 1 (20 Marks)Discuss the elements of the marketing mix for Coca Cola. Use examples in your response [No marks will be awarded forregurgitation of theory]Question 2 (20 Marks)Discuss any four (4) external macro environment factors where Coca Cola […]
CASE STUDY: Bangladesh has always been an eager nation when it comes to technology adoption. The recent encouragement from the government to a more ‘Digital Bangladesh’ has nothing but facilitated this growth further. With this positive attitude towards technology and change, smartphone and internet users in Bangladesh are on the rise. This means more and […]
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