Home bodies and couch potatoes Two-group discriminant analysis was used to assess the strength of each of five dimensions used in classifying individuals as TV users or non-users. The discriminant analysis procedure was appropriate for this use because of the nature of the predefined categorical groups (users and non-users) and the interval scales used to […]
Satisfied salespeople stay A survey asked business people about the climate of hiring and maintaining employees in harsh economic conditions. It was reported that 85% of participants were concerned about recruiting employees and 81% said they were concerned about retaining employees. When the economy is down, turnover is rapid. Generally speaking, if an organisation wants […]
Satisfactory results of satisfaction programmes In their marketing strategies, computer companies are emphasising the quality of their customer service programmes rather than focusing upon technical features and capabilities. Hewlett-Packard learned this lesson in Europe. Research conducted across Europe revealed that there was a difference in emphasis on service requirements across age segments. Focus groups revealed […]
Discriminant analysis discriminates ethical and unethical behaviour In order to identify the important variables that predict ethical and unethical behaviour, discriminant analysis was used. Prior research suggested that the variables that affect ethical decisions were attitudes, leadership, the presence or absence of ethical codes of conduct and the organisation’s size. To determine which of these […]
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