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An eye for a bargain A study of 294 consumers was undertaken to determine the correlates of ‘rebate proneness’: in other words, the characteristics of consumers who respond favourably to direct mail promotions that offer a discount on the normal purchase price. The predictor variables were four factors related to household shopping attitudes and behaviour […]

 

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Reasons for researchers regressing to unethical behaviour31 For reasons of time, convenience and cost, online channels have become the dominant in many areas of marketing research. It has been recognised for some time that the research community needs a coherent ethical code of practice to guide research activities conducted online. Many online researchers are distressed […]

 

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To understand the role of quality and price in influencing the patronage of shoe shops, 14 major shoe shops in a large city were rated in terms of preference to shop, quality of shoes sold and price fairness. All the ratings were obtained on an 11-point scale, with higher numbers indicating more positive ratings. a […]

 

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In a survey pre-test, data were obtained from 20 participants on preference for boots () on a seven-point scale (1 = not preferred, 7 = greatly preferred). The participants also provided their evaluations of the boots on comfort (), style () and durability (), also on seven-point scales (1 = poor, 7 = excellent). The […]

 

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