Scenario: An ice cream manufacturer is about to re-launch their 1 litre range of ice cream. The new gourmet ice cream has a creamier texture and contains 33% more fruit than the original range. The new gourmet ice cream will also cost 5–8% more than the original range. The marketing message will focus on the […]
Alt Furniture is a modern modular furniture company that began with a five hundred crore investment, a term loan from numerous financial institutions, and a sixty five percent contribution from traditional family businesses. This family comes from a long line of traditional woodworkers. Suhail and his wife Shaima, the current proprietors, acquired this business by […]
Case Study Teleplast company (hypothetical name) is one of the leading manufacturing companies of “plastic injection moulding parts” for the telecommunication market. With the increase in competition in telecommunication product supplier market, the company is planning to reduce cost and simultaneously provide better quality products in order to achieve higher profits. As a result, the […]
“CURRENT BUSINESS NEWS” Assignment ( not the money supply and Strategies) This is an extremely important exercise. The transference of knowledge/understanding from the classroom to real-life is an expected outcome of this course. Researching relative information, summarizing it in your own words, and recording your thoughts/comments enhances learning transference. PROCESSFOR NEWS REPORTS At the end […]
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