Kade, who manages a hotel, was recently explaining to Deja, a regional manager, his quandary about whether to fire a front desk employee about whom several guests had complained. Kade described, “I first identified the problem as poor customer service, and then I brainstormed several solutions. I evaluated each alternative, and then I implemented my […]
Understanding how to create a superior CX is a key topic on the minds of most marketing leaders. However, I’m most interested in those brands that have arguably the toughest CX to develop—one that is all encompassing. Compare Crest to Disney. Crest is a product with a particular functional product benefit. Disney is much more […]
The Written Plan: The body of the written business plan should be no more than 10 pages including the executive summary and all financial statements. Plans must include an explanation of the offering to investors that indicate the investment required, marketing plan, operationsplan,Financial plans, and management team description. 1.Introduction 2.Executive summary:Major Objectives,Description of Product(s), FinancialProjection, […]
As you start a new job, it is important to focus on your personal adaptability. Which of the following suggestions would increase a person’s adaptability? Multiple Choice Master skills early in your career and only complete tasks that align with those skills. Hold on to the old as it was a lesson learned. Ask narrow […]
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