Entries by admin

solution

Is passive data collection better One of the key questions around passive data collection is understanding when it should replace other forms of ‘active’ data collection. The reality is that passive data can provide different types of data from those collected actively. It is therefore not a straight replacement. Research has indicated that passive data […]

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

solution

Which produces better insights – mobile or online research? Although mobile has become a key part of consumer lives, research agencies can still be hesitant to use mobile techniques out of concern that clients may be unfamiliar with them, or concerned about their effectiveness. A study by research technology firm uSamp compared the use of […]

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

solution

Mobile diaries for an eBay Christmas Online marketplace and retailer eBay needed to address an issue where it was missing out on last-minute shopping at Christmas in both Germany and the UK due to concerns over its ability to deliver products on time and customers’ fears of difficulties when returning products. Working with research firm […]

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

solution

Citizen journalism and video diaries on Facebook Facebook wanted to build a better understanding of what was important to teens and young adults in the 13-to-24-year-old age group This group is often seen as homogenous, and Facebook needed to build a more detailed and granular understanding of the individuals who would represent the next generation […]

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"