Spencer Johnson detailed the challenges involved with change in his bestselling book, Who Moved My Cheese? The book uses metaphors and storytelling to provide perspectives on the change process. Ultimately, we each decide how we view and respond to change. Share a change that you were affected by and discuss it in the context of […]
We need to work on an auditing report by researching and assessing the digital banks operating locally, regionally, and internationally. Their names, list of services, competitive advantages, USPs, communication style, positioning,… etc. More often than not, the terms of digital banking and online banking are used interchangeably. However, there exists a fine line between the […]
Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) TGI Fridays Co.: 1.In 1965, TGI Fridays opened its first location in New York City offering high-quality, authentic American food and drinks backed by genuine service. 2.Bringing people together […]
When P&G conduct qualitative consumer research to generate new ideas, some of the tools they use include: ? Focus group discussions: Focus groups are used for exploring ideas and making initial evaluations. A small group of people is brought together and asked to talk about consumer preference issues. ? In-home visits: Interviews are used to […]
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