Exercise 2: Blockbuster! It’s 1994, and you are one of the brand managers for Blockbuster Video (remember those?). You are interested in whether a 3-year marketing campaign centered on extended weekend rentals for “Preferred” clients would be profitable. Based on field tests in select markets, giving Preferred membership customers a weekly coupon for the latest […]
Hannaford’s General Store Ltd. (HGL) is a small, family-owned hardwarde store in Winnipeg, Manitoba. It has a small customer base that tends to place regular orders. You, CPA, have just been assigned as the audit senior on the inaugural HGL audit for the period ended December 31, 2018. Previously, HGL had reviews completed by your […]
.Demand for walnut fudge ice cream at the Sweet Cream Dairy can be approximated by a normal distribution with a mean of 20 gallons per week and a standard deviation of 6.7 gallons per week. The new manager desires a service level of 90 percent. Lead time is two days, and the dairy is open […]
Tunde and Christine are a married couple and partners in a business that sells books and stationery. The business proves to be extremely successful, and they open up a number of branches. In order to limit their liability, they instruct their solicitor to incorporate the business, calling the new company Tunchris Plc. Around the same […]
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