Case Study A direct-mail campaign at ING Direct Since bursting onto the scene in 2003, ING Direct has used its high-interest, hassle-free savings product to win the hearts and wallets of UK consumers. Demand has remained strong, and the company has become the world’s leading direct savings bank in a short space of time. However, […]
Case Study Kwik-Fit insurance services Since opening its first Kwik-Fit Centre in Edinburgh back in 1971, the company has grown to become one of the world’s largest independent automotive repair specialists and has established its credentials as a leading brand in the field of motoring. During 1994, Kwik-Fit came to the realization that technology in […]
Case Study Nationwide Building Society’s pricing philosophy Far from being a building society purely focused on mortgages and savings, Nationwide competes effectively across all aspects of the financial services market, including current accounts, credit cards and personal loans. Nationwide’s approach to its customers is based firmly on the fundamental beliefs it holds as a mutual […]
Case Study Rabobank – building on domestic and business banking relationships in the Dutch market Rabobank is an AAA rated co-operative bank with 5 million retail customers and a very strong local presence evidenced by approximately 1500 branches. In 1995 Rabobank was the first to introduce Internet banking, and today holds the largest number of […]
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