Case study The American Express international loyalty programme American Express is one of the best-known and most respected brand names in the world. In the 1960s and 1970s it enjoyed a dominant role in the global credit-card market. However, from the 1980s onwards it has had to respond to an unprecedented growth in competition in […]
Nance’s Restaurant, a local independent restaurant, is evaluating new point-of-sale (POS) systems and must determine if a new installation is feasible. A new POS installation would include both software and hardware, with a total cost of $20,000. Nance’s Restaurant is currently operating without a point-of-sale system and utilizes a chit system with carbon copy papers […]
The eighteen-hole Redwood Golf Course is in need of a new sprinkler system, which is estimated to cost $1 million. The Golf Course Superintendent, who is in charge of maintaining the golf course, has advised the members that the system must be replaced within the next year because the system is beginning to fail. The […]
The Star Restaurant Company owns and operates Chinese restaurants throughout the northwestern United States. Paris Brown, vice president of development, has been analyzing a new metropolitan market for expansion opportunities. The company’s best option would be to acquire a distressed property at a low price and turn it into a money-making venture. Ms. Brown is […]
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