Case Study Centralized mortgage lending – a salutary story The latter part of the 1980s in the UK witnessed the rapid birth, and almost equally rapid nadir, of what were termed centralized mortgage lenders. Names such as The Mortgage Corporation, National Homeloans and Mortgage Express came from a standing start to take of the order […]
Case study Customer acquisition at HDFC Bank Until the 1990s, the banking sector in India was dominated by two main groups – the public-sector banks and the international banks. The former dealt with the mass market, although the quality of products and services provided was generally considered to be poor. The latter focused on the […]
Case Study A direct-mail campaign at ING Direct Since bursting onto the scene in 2003, ING Direct has used its high-interest, hassle-free savings product to win the hearts and wallets of UK consumers. Demand has remained strong, and the company has become the world’s leading direct savings bank in a short space of time. However, […]
Case Study Kwik-Fit insurance services Since opening its first Kwik-Fit Centre in Edinburgh back in 1971, the company has grown to become one of the world’s largest independent automotive repair specialists and has established its credentials as a leading brand in the field of motoring. During 1994, Kwik-Fit came to the realization that technology in […]
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