Case study Parish National Bank (PNB), New Orleans – segmentation, targeting and positioning in strategic marketing The financial services sector in the US has experienced a period of deregulation, technological innovation and changing patterns of competition. The Financial Modernization Act of 1999 repealed many of the restrictions that had previously restricted competition in US banking. […]
Case study China and the WTO The World Trade Organization produced the following statement in response to the conclusions of negotiations on China’s accession. Banking Upon accession, foreign financial institutions will be permitted to provide services in China without client restrictions for foreign currency business. For local currency business, within two years of accession, foreign […]
Case study Ethical investment policies and the ethically-orientated investor segment – the Co-operative Insurance Society Limited (CIS) Headquartered in Manchester, England, CIS is the only Co-operative insurer in the UK and is one of the largest providers of personal financial services in the country. A particular point of interest is that the Co-op has developed […]
Case study Internationalizing financial services in the European Union In 1985 the European Commission published a White Paper, ‘Completing the Internal Market’, which proposed a series of measures to create a single internal market among the countries of the then European Community. This was codified in the Single Europe Act of 1986, the first major […]
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