Big Brother or Big Bully? Ethical dilemmas may arise due to the strong desire of marketing research firms to become suppliers to large organisations that invest heavily in marketing research projects. Many companies in financial services, airlines, beverages and automobiles, for example, have enormous marketing budgets and regularly employ external marketing research firms. Large clients […]
Does anonymity matter? What if we were to create research methods where anonymity did not matter? Where clients could ask straight questions of customers on customer databases or customer websites, and get straight answers back from them? John Griffiths (www.planningaboveandbeyond.com) offers the view: I am reminded of my induction into digital telephony over 20 years […]
Case study The following factors have been of significance in enabling Kooperativa to achieve its success: â— the formation of a group of competent and well-skilled staff from the insurance business who were willing to take the risks associated with leaving the former monopolist company to set up the new venture â— support from shareholders, […]
Case study HBF Health Fund Inc. The Hospital Benefits Fund of Western Australia Inc. was incorporated in 1941 to provide private health insurance services to the people of Western Australia. Since then, HBF (as it has become known) has grown to be the largest private health insurance organization in Western Australia, with a 65 per […]
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