Research ethics and the Milgram experiments Perhaps the most famous example of ethical issues in social research came from a set of experiments carried out by Yale University psychologist Stanley Milgram. In the Summer of 1961 more than 700 people came to Yale in order to take part in an experiment that, they were told, […]
Informed or uninformed consent? The increasing use of social networks as a source of data in marketing research has raised questions as to the extent to which researchers have consent from individuals to use data. A 2013 paper by Nunan and Yenicoglu in the International Journal of Market Research18 argues that many social networks actively […]
Taste (profits) or image (ethics)? A marketing research firm was hired by a soft drinks company to conduct taste tests to determine why its newly introduced soft drink brand had not captured the expected market share. The researcher, after following the process outlined in this chapter, determined that the problem was not one of taste […]
New EU-data protection laws and marketing research One of the most significant current events that has the potential to impact market research is the development of a new European data protection policy. The new laws are due to take effect in 2018. They are important for two reasons. Firstly, data protection law is the most […]
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