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1. Executive summary 2. Introduction of Brand or company 3. Current positioning strategy: Please interview 3-5 of their consun (If you can, otherwise rely on hypothetical situation). 4. Develop the perceptual map based upon current positioning identif above. 5. Provide identity new and unique positioning strategy 6. Identity POP and POD 7. Develop a profile of target market 8. Undertake a comprehensive segmentation of target market. 9. Undertake SWOT and TOWS Matrix 10. Develop and arrange 4P’s portfolio. • Product, pricing, promotion and placement • Development of Branding component: please br component on internet. 11. Please highlight how you are going to tackle following throu your 4P’s • Perception of consumer through 4P’s • Attitude of consumer through 4P’s • Learning of consumer through 4P’s • Personality of consumer through 4P’s 7 NOTE: You needed to be brief in explaining point of 11. 12. Expected result of rebranding in terms of behavior Conclusion 13. 4. Submission guidelines Date: 15th week Font style= Times new roman Font size: For Main heading= 16, subheading= 14 and rest of content=12 Plagiarism: SZABIST policy.