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QUESTION 22 The success of Corona (beer) is USA can be attributed to the:
1. hiring Hispanic movie stars as endorsers
2. marketers retaining the bottle design originally used in Mexico
3. changing the brewing recipe to conform to American palates
4. having the label in Spanish and English to maintain authenticity of the product
QUESTION 23 Some of the criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:
1. Current Size of the Market
2. Growth potential of the market
3. competition in the market
4. Getting the First mover advantage
QUESTION 5 While visual aesthetics of a product, label, or package play a very important role in brand recognition, the following is not true regarding the use of color in selected countries:
1. The yellow color on Caterpillar’s earthmoving equipment is acceptable worldwide
2. Packaging aesthetics are particularly important to the Japanese
3. The red Marlboro color had to be changed in some Asian countries
4. The color white is associated with death and bad luck in some Asian countries
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