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The transmission view of communication is aligned with which way of studying the media?

  • A. Cultural Studies
  • B. Effects research
  • C. Political economy of the media
  • D. Critical worldview

2-Effects research is best categorized according to which view of the media?

  • A. Critical
  • B. Administrative

3-Which approach to studying the media would focus on who owns and controls the media?

  • A. Content analysis
  • B. Textual analysis
  • C. Effects research
  • D. Political economy

4-Which of the following forms of media effects is NOT a typical focus of contemporary media study?

  • A. Direct media effects
  • B. Cumulative media effects
  • C. Indirect media effects
  • D. Long-term media effects

5-Forms of communication such as branding can be studied through BOTH an administrative and a critical lens.

  • A. True
  • B. False

6-Media effects emphasizes which of the following aspects of communication?

  • A. The context of the communication message
  • B. The content of the communication message
  • C. The audience for the communication message
  • D. The meaning of the communication message
 
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