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Question 8 (2 points) Deep background is 0 You may use the information, but you may not indicate any source. 0 You may use it with a general title for a source. You may use the information but with no reference to its source. 0 You may not use the information. Question 10 (2 points) Why do newspaper reporters write news releases as a part of their beat? They need to turn something in to their editors. They want to inform the public. They are on deadline and deadlines are important! They don’t. Question 11 (2 points) If you’re writing an announcement press release, ignore as many of the five Ws and H as you can while still meeting your organization’s needs. True False Question 12 (2 points) If you are writing a press release, then get the new news in the lead – your last paragraph. Make sure you don’t give anything away. You want your readers to read to the end of your article. True False Question 13 (1 point) You need not attribute information to a source if you are a witness or if the information is generally known. True False