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Like mentioned in the article, babies would be receptive to a novel baby food after trying it about 10 times (like riding a bike, etc). However, this is not what typically occurs with parents. What would be some marketing strategies to try and get parents to actually try feeding a healthy food to a baby 8-10 times? Do you think it’s feasible? Or impossible? Why?

Review the differences between a push and a pull promotion strategy (Chapter 18). What might each one look like for Fresh Bellies as they try and compete in traditional retail spaces with larger manufacturers like Gerber? That is, what would be effective promotion strategies for the final consumer (pull strategy) and what would an effective promotion to intermediaries (retailers and wholesalers) in a push strategy?

marketing class